As a marketing agency, we usually structure our SEO plan into a few steps. We start by assessing if your website is designed in a search engine friendly way. We would then proceed to the keyword research stage where our team will analyze your marketing goal. We also review the marketing strategy of your competitors to come up with a set of high search volume and relevant keywords. We build title tags, search terms and descriptions for each page on your website. Next steps are updates and modification of original website content so it is keywords focused. After on-site optimization comes the link building stage that is a crucial part of a successful search engine optimization campaign.