SEO Price in Canada: How Much Does SEO Cost?
Why SEO is important
Before we even get into pricing, let`s review why SEO is so important. SEO is a process that naturally boosts your conversion and sales. Rather than paying for broad marketing, or even pay per click marketing, optimize your website to attract users naturally. But how does SEO get these results? Results come from a combination of things. As more consumers click on your site, you increase brand awareness and build a reputation. On search engines, the first impression you give a consumer is based on what they see from your website. Make the best first impression you can with SEO. SEO is also very targeted, unlike traditional marketing, SEO uses keywords to target your ideal customers. Especially for local businesses, targeting your ideal customer is a must. When you release a television commercial or pay for product placement, you have no control over who that ad reaches. You control which audiences you reach with SEO based on the keywords you use in your content. Besides, ranking number one on a google search might even give you better results than a traditional marketing campaign would. Additionally, for local businesses, traditional marketing isn’t an option, it might be too broad and not centralized enough. SEO will also subsequently facilitate results lasting much longer than most of those reaped from traditional marketing.
What you pay for with SEO
When a company offers an SEO service, what exactly are you paying for? Discuss with your specific digital marketing agency, but you could be granted one, a few, or all of the following depending on what it is that you need.
Add keywords to your URLs, page titles, meta descriptions, headings, and site content
Optimize alt attributes
Update your content regularly
Optimize technical site elements
Responsive Website Design
Answer users’ questions
How SEO price is determined
SEO pricing is determined based on a few criteria. First is how many pages you need. Companies who are early adopters of SEO in their field will most likely need less than businesses who are extremely competitive when it comes to searches. For example, construction companies are slower to adopt the SEO practices versus say, hotels or insurance companies. In fact, the cost per click for life and car insurance is above $60.
The next factor that goes into SEO cost is how big your website is, if you have a large website and you want to optimize it all, that is going to be expensive. Similarly if there is a lot of work that has to be done, you can expect to pay a premium opposed to someone who needs a little bit of work but not a ton.
The next determining factor is your business model. Are you local or global? Do you have a very specific target market? Which products and services do you provide? Very simply, more is more. If you have a very large market, and are looking to advertise worldwide, your price will be higher than a business who is looking for just local marketing. If you are not niche, you will not only be spending more appealing to many audiences, but it may be slightly less effective than a niche site with a specific target audience. Finally, the more services and products you provide, the more SEO will cost. Seeing as you have so many awesome products you want to advertise, that means more SEO as well.
Because there are so many things that factor into SEO pricing, the pricing itself is actually quite flexible.
SEO Flexible Pricing
Comparing SEO prices
Let’s look at prices for different levels of work and why they are that way. At 23e2, we offer competitive pricing and aim to deliver far beyond our promises. While prices at other Canadian marketing companies seem attractive, when we look at what each plan offers, it is clear that there are some lacking elements. When you are looking for an SEO service, take a look at what they provide in each package. Look over the pricing and see if there is a discount depending on how long you purchase that service for. Some businesses may include up to a 20% discount depending on how long you buy their services for. Finally check out the reviews; cheap prices are nice, but don’t let cheap prices blind you from customer service. Don’t undervalue customer and service provider relationships; you need an agency with your best interest at heart. At 23e2, we pride ourselves on facilitating, and maintaining the best relationships with our customers, as well as communicating with our customers quickly and clearly.
Now that you have more than enough information, feel confident when you make your decision. SEO can truly make a huge difference, take a look at our pricing and feel free to contact us with any questions or if you would like to hear about any of our other services!