Pay per click
A leading PPC agency in Toronto, 23e2 Digital Marketing, specializes in creating and managing cost-effective PPC campaigns. We believe that business owners like you deserve to know what exactly is your return on investment, which ads, messages or platforms perform the best in conversion. That is exactly what we are here for: improve PPC campaign strategy, bring down the cost and achieve a higher ROI. Our Toronto PPC specialists are certified by Google and Microsoft, having worked on hundreds of PPC campaigns with great results.
Paid search or pay-per-click (PPC) has become increasingly popular nowadays because it can help businesses gain more visibility which eventually might turn into leads. PPC is essentially advertisers pay a fee every time your ad gets a click, in short, you are trying to buy visits to your website instead of getting them organically. The most common PPC is search engine advertising such as Google Ads or Bing Ads etc. It is the process of bidding on keywords that are relevant to your business to have your ads placed on sponsored sections of Google or Bing search results. The advantage of this is that it’s fast and instant compare to what it takes for you to be visible on organic search results.
Google and Microsoft Advertising performance check
The process to examine an existing PPC campaign and discover opportunities to improve performance
Pay-per-click ads explained
Instantly deliver top of the page visibility on the search result page with a PPC campaign.
Retargeting potential clients
Remarketing allows advertisers to target clients who have previously visited your site through other means.
Online video advertising
Promote your business by placing your video content across on YouTube and the Display Network.
Placing text, image or video ads on Google’s Display Network to increase your brand exposure.
Product listing ads
The type of ad that displays on top of the search result with product name, image and price.
Enhanced PPC strategies
Pay-per-click on Bing
Increase your brand exposure on Bing at a cheaper cost because of less competition.