YouTube Advertising Agency in Toronto

Why YouTube Advertising?

Statistics have shown that between 2013 and 2019, the amount of time people spent watching videos online grew by 38% on average. More than one billion people watch more than six billion hours of YouTube video in a month. More than half of YouTube video views are from mobile devices. These numbers say enough of how many potential customers are on YouTube both at home and on the go.

Why choose 23e2 Digital as your YouTube Advertising Agency in Toronto?

Video ads on YouTube are a unique way of engaging the audience by combining sight, sounds and motion, which you don’t get with other formats of media. YouTube and the Display Network provide a variety of ways to reach your potential customers, such as demographic groups, interests. Placements and remarketing lists.
At 23e2 Digital, our team of experts can guide you every step of the way in creating your YouTube Ads based on your marketing goals. Whether it is to grow your brand awareness or to drive.
minutes spent watching online video daily graph comparison

Which type of YouTube ads is suitable for my business?

There are several types of ad formats available, including Skippable in-stream ads, non-skippable in-stream ads, video discovery ads, bumper ads, outstream ads and masthead ads. Video ads content is hosted on YouTube, but video ads can appear not only on YouTube but also across websites and apps running on Google video partners.

Skippable in-stream ads are a great option when you have content that you would like to promote before, during, or after YouTube videos and across websites and apps running on Google video partners. These ads are usually served before, during or after other videos and users have the option to skip the ad after five seconds. With CPV bidding, you are charged when a user watches 30 seconds of your video or the full duration of the video if it’s less than 30 seconds, or interacts with your video. You are charged based on impressions with target CPM, Target CPA and maximize conversions bidding.

Non-skippable in-stream ads are 15 seconds or shorter and play before, during or after videos. Users cannot skip the ad. You are charged based on impressions for non-skippable in-stream ads. This is a great option if your goal is to increase brand awareness and reach a wide audience.

Video discovery ads are a thumbnail image from your video with some text and they appear in places of discovery including next to related Youtube content, as part of YouTube search results or on the mobile page of YouTube. You are charged only when users click on the thumbnail to view your video. 

Bumper ads are non-skippable less than 6 seconds ads that get to appear before, during or after the video content. This is a great option when you want to reach a broad range of views with a short message that gets people’s attention. Bumper ads use Target CPM bidding and you are charged based on impressions. 

Outstream ads can help you to reach more customers and expand the reach of your video on mobile devices. They can be played with sound off and appear as banners for mobile web placement, as well as on mobile apps. For this type of ads, you will be charged when your video is played for two seconds or more. 

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