Nowadays, there are numerous methods for digital marketing, such as email marketing, content marketing, social media marketing, PPC (pay per click), and so on. Google ads are one of the most effective ways to increase sales, leads and promote your products online. Advertisers target specific keywords that they believe will appear on users’ search engine result pages (SERP) and pay to get their advertisements to rank top.
What is Google Ads
You’ve most likely looked up products on the internet. Many search results will be displayed in order, with each marked “Ads” at their top left corner. These are Google Ads. Each time you click on the ad, the advertiser gets charged by Google.
To understand how Google ads work, you must first understand how Google works. When a user has a keyword that they want to look up, you can generally assume that they will go to Google to search for it. The best results will then be displayed either as organic searches (search results that are not paid or free) or Google ads (paid ads) that are found on the top of the search results by Google. According to statistics, the first page of Google captures 71% of search traffic clicks, and the top result in Google receives 31.7% of all clicks. At this point, you want your website to be the top-ranked result so that it is clicked first, beating out your competitors.
You may be wondering why you should use Google ads, especially when you can use free organic search results. This is due to the time and effort required to curate high-quality web content and obtain numerous backlinks for organic search results. Using Google ads accelerates your web visibility and reliably saves you from a time-consuming and daunting task.
What is Google ads auction?
The Google ad system is based on a bidding system. Assume you want to pay Google $1.00 for each click on your ad. Then your competitor may come along and pay $1.15, boosting them to the top of the search results because they spent more than you. If the keyword is in high demand, the cost of each click is determined by the competitiveness of the keyword. However, you will not pay unless someone clicks on your ad.
Advantage of using Google Ads
People’s shopping habits and business practices have evolved over the last few years. With nearly four billion Google users worldwide, the majority of business transactions are now conducted online. Rather than spending large sums of money on promoting your company globally, you can find the entire global community on one platform without having to travel so far. When you make Google ads, your preferred choice of advertising platform will immediately see your sales and revenue change.
Google Ads has proven to be beneficial for a variety of reasons. Some of the benefits you will get from Google ads are,
1. High web visibility and large audience
The more people who see your ad, the more conversions you will receive. This is why it is critical to consider how many potential customers you can reach through a particular advertising platform before making it your ideal advertising channel. With google ads, you can get billions of potential customers. Indeed, these people might not be interested in your product, but the number is still impressive.
2. High relevance
All digital advertisements target people who are likely to be interested in a specific product or service. On the other hand, Google’s ads are far more relevant to users because they appear in response to users’ search queries. Products are advertised to people who are actively looking for them.
Another way benefit of using google ads is the remarketing tool it provides for you. Because not all of your website visitors are actual buyers, your company must reconnect with users who have visited your website but left without taking action by displaying relevant, targeted ads when visiting different sites.
4. Works faster than SEO
If you’re like most business owners, you probably don’t have time to optimize your website to rank first in search results thoroughly. Using SEO (Search Engine Optimization) could take a long time to see a difference in your company’s performance. You want to be seen by as many people as possible in as little time as possible so that you can begin attracting more visitors to your website. Google Ads can provide you with the immediate visibility and dramatic impact you need for your company’s overall success.
5. Better conversion
Google ads provide higher conversion than organic search results. A conversion occurs when a user takes action on your page after viewing and clicking on the advertisement, such as purchasing a product. Because Google Ads allows you to target people who are specifically interested in your product or service, you will be providing content that is relevant to them. As a result, when someone clicks on the ad, they are much more likely to spend more time on your website. This will improve your quality score and, as a result, your Google Ads conversions.
6. Manage your Ads performance
Google Ads would provide you detailed ad metrics to measure your performance to create a successful business.
With Google Ads, you would be able to manage.
Who clicked on your ads?
How many leads generated?
How much traffic has your website received from Ads
Which keywords brought in the most traffic and leads
The cost you will pay for clicks
Why hire us?
If you are looking to boost your web visibility, sales, and leads in a hurry, you have come to the right place. Our certified specialists will assist you with the overall job of creating and managing your ad campaign, allowing you to focus on other tasks and work toward the success of your company.
Our company will help you,
Making your business visible in a short amount of time to a larger audience
Targeting the highest performing keywords that are relevant to your niche
Estimate the budgets required to achieve your desired business goal.
Optimize your landing pages for mobile use since more than half of all searches are conducted on mobile devices.
Measure the performance of your campaign and make quick changes to outperform competitors and rank high.
Send performance reports to keep you up to date and ensure that your campaign is succeeding as planned.
contacts us now and see what else we can help you with
Save your time, save your money and increase your ROI with us.
Hiring the right advertising agency is critical to the success of your company’s advertising campaign. Our experts are committed to increasing your online visibility, developing intelligent bidding strategies, developing responsive search ads, generating a large number of qualified leads, tracking and managing your ROI (Return on investment) in order to attract buyers to do business with you, and improving your Ads campaigns.
If you are looking for a professional Google Ads manager in Toronto, please contact us to see how we can assist you.