SEO Brampton

Want to improve your online marketing presence? SEO is the way to go.

What is SEO?

Search engine optimization (SEO) is a phrase that refers to increasing the amount of quality web traffic to a website or a web page. To do this, SEO takes a number of factors into account including specific keywords, detailed content and website functionality. Unpaid traffic is targeted with SEO instead of direct or paid traffic.

Here at 23e2 Digital Marketing, we offer a number of SEO services to boost the online marketing presence for our clients. Our SEO services can benefit your business by:

  • Improving the visibility of your business
  • Obtaining more quality web traffic
  • Increasing your customer base
  • Increasing profits through SEO
  • Making it simple for customers to locate your business information

SEO may seem like a simple task, but its factors can be confusing for regular web users. SEO optimization involves thorough research and attention to detail in order to benefit your business. 23e2 Digital Marketing is precise in our SEO optimization services as we have provided over 1700 businesses with SEO services since 2016. Our clients recognize the improvements that they obtain from our SEO optimization work including more leads, customers and higher profits.

How does SEO actually work?

Search engines such as Google prioritize generating smooth experiences for its web users. Delivering high quality web results is a major key to creating a convenient experience for web users. To determine which sites fit this criteria, your search engine will scan many websites at once to get a better understanding of what each site is about. The search engine will also note if your website is using a variety of strong keywords and reliable, informative content. For example, let’s say you want to write an article about how to set up a computer. To maximize the web visibility of your article, you should use a keyphrase such as “set up a computer”, so that whoever searches using this phrase will see your article among the top search results. If your article contains strong keywords and has been thoroughly written, it will likely have a high search engine results page(SERP) ranking.

What are the main benefits of SEO?

SEO will provide your business with the following benefits:
  • Low-cost, effective marketing strategy: While other marketing strategies such as pay per click (PPC) advertising tends to be costly, SEO focuses on improving your SERP ranking, without requiring an ongoing cost. Once you have optimized your business for SEO, your SERP ranking will rise without hurting your long-term advertising budget. 
  • Boosts your local web traffic: SEO will increase your organic web traffic unlike strategies such as PPC. By having a strong SEO campaign, your business will rank high on the organic SERP rankings, allowing you to gain more quality web traffic.
  • SEO can improve the reputation of your business: Through SEO optimization, the SERP ranking of your business will rise, making it more convenient for web users to reach you. By optimizing your website and social media, you will appear more reliable on the SERP. Ranking at the top of the search results rankings will give you appeal towards customers, leading to more sales.
  • Easy to monitor over the long-term: With SEO, identifying and keeping track of your target audience is easy. Our team will find the best keywords that have limited competitiveness and implement it for your business. This will boost your quality web traffic, resulting in more leads and sales. We will also keep track of these keywords and ensure that they are implemented throughout your content, resulting in long-term profits for your business. 
Ready to bring your new project but have a few questions? We are here to discuss.

SEO is a cost-friendly strategy which will improve the organic web traffic, reputation and long-term profitability of your business.

What steps do we take in our SEO Optimization process?

There are multiple steps that we have to take to optimize SEO for our clients. These steps include:

Keyword Research

  • One of the first components in SEO optimization is keyword research. To improve your SERP ranking, you will need to identify the best keywords relating to your business. By researching the best keywords for your business, you will improve your SERP ranking.
  • When creating content, we also pay particular attention to determining the best SEO keywords and keyphrases for your business. Keywords and keyphrases refer to the most common word/phrase that may be searched for when looking for specific products or services. Creating informative content with strong keywords from keyword research will not only attract more web visitors, but it will also boost your search engine ranking. This will also increase the functionality of your website, making it easy for users to navigate through your website.
  •  But how do we find these keywords? There are a couple of steps that we take to identify keywords for your business:
    • Identifying the current search engine ranking of your business
    • Recognize how your competitors are ranking compared to your business
    • Determining the best keywords and keyphrases that relate to your product or service

Content Mapping

  • The next step that we take in the SEO optimization process is content mapping. By mapping out the content before creation, we can determine the best way of implementing the researched keywords into your content. While drawing in the attention of customers, your website content should answer any questions that web visitors may have about your products or services. This will lead to web users spending more time on your website, reading its content and potentially making a purchase.
  • Once the content for your website has been created, the job is not finished. While it may be great to create strong content, it is just as important to routinely update your content. This means that your blogs and articles should be updated with new content and links from time to time. Updating your content can appear to be difficult and timely, but it will benefit your business, as search engines tend to favour content that is thorough and consistently updated. 23e2 will create thorough content for your business, while consistently updating it.

On-Page Optimization

  • The third component in our SEO optimization process is On-page Optimization. When observing the different elements of a webpage including the Title Tags, Meta Descriptions, URL structure, Header Tags, Image Tags, Keyword Density and Internal Linking, these all carry significant importance to SEO implementation. Each of these elements must be properly optimized as search engine rankings are based on factors such as speed, mobile friendliness and the site’s overall functionality.
  • Here are each of the webpage elements broken down:
    • Title Tag: The meta description provides a general description to your search engine giving it a general idea of what your webpage is about. This will benefit your web traffic, as it will give them a better idea of what each of your web pages present. The description should include your keyword while telling readers what your content is about.
    • Meta Description: The meta description gives a general description to your search engine indicating what a certain page is about. The meta description is also commonly used by your web users to better understand what a web page is about. It should include your keyword while also telling readers what your content is about. 
    • Headings and Subheadings: On top of increasing the readability of your content, headings/subheadings can be effective towards your SEO. By using H1, H2 and H3 tags, you can help search engines interpret what your content is about.
    • Image Name and ALT Tags: similarly to adding images to your blog content or in your website, adding a keyword or keyphrase in the image name and alt tag can benefit your SEO. Your search engine will find it easier to locate your web page by searching for a certain keyword or keyphrase within your image’s alt tag. This will make it easier for search engines to locate your articles when a web user searches your keywords.
off page seo

Off-page Optimization

  • Off-page optimization is just as valuable as on page optimization. You may not have as much control of this compared to no-page optimization, however, building up your off-page ranking factors can improve your SERP ranking. Here are the main off-page SEO factors that can affect your search engine ranking:
    • Trust: Trust refers to whether or not your website can be trusted by visitors, based on your website content. Having a strong trust with your search engine can improve your search engine result ranking. One of the best ways to improve trust is by adding a variety of high quality inbound links to your content.
    • Links: The ‘Trust’ factor goes hand-in-hand with the ‘Links’ factor. By adding a variety of quality backlinks to your content, you can improve your off-page SEO. To find quality backlinks for your content, you will need to locate articles with reputable content, then link to its URL in your content.
    • Social Media: Having a strong social media presence will benefit your SEO optimization. By creating quality content on your website and making it easy for readers to share your content, you can build recognition for your website. This will cause search engines to recognize that your content is helpful among web visitors, boosting your search engine ranking in the process.

Link Building

  • Obtaining high-quality links is another major step in SEO optimization. The goal of this step is to add a good quantity of high-quality links to your content. Your SERP ranking will increase if you build high-quality links and add strong keywords in your content.
  • But what do links mean to your website? Inbound links (aka backlinks) are hyperlinks that direct web traffic from one website to another. Links are a major part of your digital marketing reputation, the more quality links that you have, the better. For example, if you asked five random people that recommended to you that “Bob’s Auto Repairs” is the best vehicle repair shop in your area, the chances are you would go there if you needed to repair your vehicle. But why? Based on the references that you got, you came to the conclusion that “Bob’s Auto Repairs” is a reputable business over other repair shops. In the same way, links act as references to your webpages and they indicate that your webpages are reputable. This means that the more internal links that your webpage has, the more consideration that your search engine will give you when determining your SERP ranking.

I want SEO Optimization for my business, what should I do?

If you are ready to implement SEO optimization for your business or want to know more about SEO and how it can benefit your business, feel free to contact 23e2 Digital Marketing. We will provide you with a thorough SEO optimization process so that your business will improve its SERP ranking. We will provide you with the best SEO services in many locations, including Brampton.

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