Marketing and SEO for plumbers

Near me Searches – Location is very important in searches. People prefer getting a plumber in their area for quick arrival. This is why our company makes sure you’re utilizing the near me searches. These searches are the best way for smaller businesses to compete with the more well known ones. So if your company is local to a certain area make sure that your company is the one getting called to fix plumbing problems.

Quick Help – When people have a plumbing problem there are certain words that they type that means that they are willing to pay for plumbing services. The bigger the plumbing issue the quicker they make a decision on the company they choose. So make sure that when customers type in these keywords it is your business that shows up. 

Just Browsing – Sometimes people aren’t looking for immediate help they may just be looking into pre planning or finding out info on how to take care of smaller plumbing problems by themselves. Having a blog on your website can be a great way to slowly build trust with potential customers. This way if there is a real plumbing issue they’ll be thinking of calling your company first. When they are looking just to browse make sure that your website and blog shows up.  

Crawl Ease – Your website may be good but if the search engine can’t crawl your pages then your website won’t be easily visible. We can help rework your website so that the search engine can easily determine your website’s usefulness. After all it isn’t just people you need to impress but the search engine as well. Something in your code could be causing problems with how your website is being perceived. So let our company look over your website code. 

Page Title – When people are online and choosing a site they read the blue title link to determine whether they want to enter your site. This means your page title has to be interesting. If it includes the keyword they’re looking for they might give your site a chance. People need to know everything about your company from the title in 65 characters of less. This is where our experienced keyword analyzers can help choose a page title that gets you the customers you’re looking for. 

Page Optimization – A website as a whole may be getting a lot of views but pages themself might differ in the views they’re getting. This is because certain pages in your sites aren’t able to compete well with other businesses. Some reason why this may be occurring is because your meta-description for the page may not be interesting enough to get people to click to it. You may not have enough specific keywords on that page to get views.

Functionality – A charming website on a desktop could be outright problematic on a phone. This is because websites sometimes aren’t able to keep their functionality on mobile devices. Buttons and links that normally work cause problems and take longer to load. This occurs because the website wasn’t coded with the mobile platform in mind. A search engine recognizes that your website can’t keep up on phones and lowers the rank of the website. Making it harder to find your company. 

Phone Layout – When your website is easy to use you’ll be sure to get more views but you want to keep people there. If your website looks too crowded people might be put off. Pages that might be an acceptable length on a laptop may seem too long on a phone. This may make the pages seem too worded. The font will also be smaller here so people won’t be patient enough to read the whole thing. There are some things we can do to fix that. We could add more menus to divide pages further. We’ll make sure the menus are easy to find but not in the way. Less working and larger images could really help with your website layout. 

Synchronize the platforms – Although people are more likely to search things up on a phone they might use a computer to pay for the services. You want to be sure that no matter the platform a person’s information is synchronized. This way they can use any device without worry. If you give them too much trouble when switching between devices then potential customers might choose to use another plumbing service that’s less of a hassle. When your website can be used easily in any platform you make it easier for your customers to use your website. 

Problem Check – When we first check out a website we want to make sure that the website doesn’t have any glaring problems. Things like grammar mistakes, bad fonts and colors could be deterring people from using your website. If people leave immediately after merely glancing through your site the search engine takes note of that. This makes your website ranking go down because your site isn’t perceived to be as useful. 

Quicker Loading – When pages take more than 5 seconds to load most software and people choose to avoid the website. This is because people have a short online attention span. The search engine wants to give users a website that meets their expectations so they’ll avoid recommending your website. The reasons your site could be loading slower is because of your large high resolution images or bad coding. While this may only take up a few extra seconds which doesn’t usually seem like a lot of time lost. Small annoyances like these are costing your site the visibility it should be getting. 

Broken Links – No matter how good your site looks it has to work well too. If you have links that don’t work or go to error pages then users will be annoyed. This carelessness will speak volumes on your business itself. After all, why would potential customers trust a plumbing company that cannot even market their website without problems. Not only are these links taking up space but they aren’t being properly utilized either. We will fix this problem immediately the moment we notice it. 

Business Listings – Backlinks play a factor when search algorithms decide site rankings. The best way to get your website all over the internet is through business listings. This way your company name, logo, description, and website link can be found in the directories. What’s wonderful about this method is that people who are already looking for plumbing services will be able to find your company easily in the listings. 

Social Media Posting – Most people want plumbing companies they can trust.  If a company doesn’t have a strong online presence then you’ll find that few people will be keen on contacting your company. A strong online presence means posting regularly on social media. The more frequent you’re posting the more people are reminded of your business. Having posts means that they could be shared with people and it’s a great place to explain more about the company. Many customers use social media so it is the best place to reach them. 

Reviews & Ratings – If someone hasn’t used a company before they rely on other people’s experiences to form an opinion. The first thing people check before choosing a company is the ratings. If a rating is 4 and higher there is a high chance that your company will be considered when making a decision. When they’re satisfied with a quick glance from the ratings they look more in-depth in the reviews. We help by putting all reviews you have received in easily found places in your website. By reminding potential customers of the great experiences others have had they feel more reassured. 

Editing & Expanding – Our company offers writing services so that we can add more content to your webpages. We want to keep the main ideas but expand more on your work so that potential customers will call. Having too little or too much content can be a problem so get people with experience writing about plumbing work on your website. Each page should have its own specialization that makes the whole site work well together.

Blog Writing – It isn’t just enough to have information on your plumbing services. Sometimes people are just curious about plumbing and would like to learn something new. For those viewers we suggest starting an informative blog that people might get information from. This way you’ll get continued long visits to your site that increase your website rankings. Plus if there is an actual plumbing emergency the blog viewers would choose your company first. Since they are more familiar with the business now and the content you provide.  

Readability – If your content is hard to understand then people will not spend their time looking through your website. This is why the readability of the website is important. Our company has tools we can use to determine how to better improve your content. This could just be fixes like making sentences shorter and getting rid of technical lingo that an average customer might not understand. But we can also completely rewrite your content to fix the problems as well. This way the customers get the information they need without the fluff.