What is On-Page SEO
On-Page SEO is a common practice when you optimize individual pages to increase their organic ranking in search engines such as Google, Yahoo, Bing etc. On-page SEO tactics refer to optimizing both content and HTML source code, whereas off-page SEO is where we optimize for backlinks off of your website.
Why is on-page SEO important?
If your website does not show up on the first page of the search engine result page, there is a very small chance that you can be seen by your potential clients. At 23e2 Digital, our on-page SEO experts can help you improve ranking of your site to grow traffic, leads and sales.
How does it work?
Each of our on-page SEO projects starts with an in-depth keyword research in order to determine the keywords to optimize for on each page. Our strategy focuses both on the search engines as well as the users. Ultimately, your goal for a great website is the one that can drive valuable traffic and generate leads and sales. On-page SEO is more than just contentm but rather there are many aspects of the website that play an important role in how a page can rank higher. Therefore, our optimization plan includes elements of the page such as title tag, meta-descriptions, images and internal links etc.
Content plays a big part in on-page SEO. You probably see it everywhere, you need to have good content on your website in order to rank higher on search engine result pages. If the idea of “good” content is too vague for you, below are some of the characteristics that a good content has.
Make it original
If your content is copied from someone else’s site, it is likely that Google’s algorithm will be able to figure out and your site could be punished and kept from ranking at all.
Make it useful
Will your content be able to give answers to users what they were searching for? Regardless of all the technical elements that we need to consider for the search engine to understand your site better, your site’s ultimate goal is to serve users. Google also favors sites that give good user experience when it comes to ranking. If users don’t find your content relevant for the keywords they are searching, it is unlikely that Google will rank your site higher than a site that provided users useful and meaningful content.
Make it accurate
If you are referencing some professional industry, make sure that your content is accurate and your have a good and reliable source of information. The last thing you want your site to bring people is false information.
Images or videos
With a good use of images or videos can enrich your content and provide more value to your users.
Make it short and concise
Quality over quantity. Good content doesn’t focus on the word count or using big vocabularies. You want to make it easy and simple for people to read and get the most information in the shortest amount of time.
Make sure that the information on your site is up-to-date. There is no reason to keep what is no longer true on your site just for the sake of having it.
Why Choose Us?
We understand you
The team at 23e2 Digital always takes the time to understand our client’s business, marketing goal, expectations as well as challenges they are facing. We strongly believe that only when we fully understand the business, we can come up with the best strategy to generate results. In the initial phase, our on-page SEO specialist will take the time to determine the intent of the page and fine the best keywords to optimize with keyword research. Our approach to selecting keywords of a page is that focusing on a few rather than trying to rank for all relevant keywords with a single page.
We are always improving
After we start the project, our on-page SEO team is always monitoring and measuring the performance. With regular evaluation of the process, we modify whenever it is necessary. Everything on the internet is evolving at a fast pace, it is important to always stay up-to-date with our strategy.
We are results driven
At 23e2 Digital, our specialists are dedicated to deliver you results rather than a 10-page analysis report filled with technical vocabularies. We speak with results and we want to see your business grow. As competitive as the SEO market is, our number one goal has always been our clients’ success. The only way we can grow our business is to help you to grow yours.
Ready to start your new project but have a few questions? We are here to discuss.