SEO for Painters & Cleaners

buckets of different colour paints

Want your cleaning/painting business to thrive? SEO is the best option for you.

Do you have a cleaning/painting business? Do you want to reach out to more customers? If you answered ‘yes’ to both of those questions, then let us introduce you to SEO. SEO can benefit your business by:

  • Improving the digital appearance of your cleaning/painting business to web users
  • Acquiring more quality web traffic for your cleaning/painting business
  • Expanding the customer base of your cleaning/painting business
  • Creating more conversions + leads, resulting in more profits
  • Your business information is publicized so customers can easily contact you

Now all of these benefits may sound great, but you may be wondering:

What is SEO?

SEO is a digital marketing method that prioritizes getting your business to appear at the top of the SERP (Search engine results page). Your business is scored based on SEO factors such as your keywords, detail of content and how user-friendly the website is. Each of these factors are judged based on how effectively your website has fulfilled them.

Applying SEO to your cleaning/painting business (SEO for Painters):

Now that you have a better idea of SEO, we can now move on to how SEO can be implemented for your cleaning/painting business. When applying SEO to your cleaning/painting business you will need to follow these steps:

Finding relevant keywords that relate to your business

  • The very first step to optimize your website for SEO is to find the best keywords for your business. To do this, you will need to conduct keyword research. Keyword research will allow you to get an idea of the best keywords that relate to your business and you will also gain an idea of the keyword’s search volume, competition level, cost per click (CPC) (etc..). 
  • For your painting business, the best type of keywords to utilize are long-tail keywords. Long-tail keywords are keywords that specifically have 3+ words. What sets them apart from other keyword types is that they are more specific and lead to better web traffic quality. For example a long-tail keyword such as “painters in Toronto” would attract more leads to your Toronto painting business over a more general keyword such as “painter” (it would also be extremely competitive).
  • Once you have picked out the keywords for your business, you can add them into your website. Now, when Google begins to rank your website, it will identify the keywords to understand the content of your webpages. If you want your painting business to rank for certain keywords, you will need to add the keywords to titles, headings, meta descriptions and the body paragraphs of your content.

Create detailed contact to obtain leads

  • Now that you have added the best long-tail keywords to your content, you will now need to create detailed content about your cleaning/painting business. Creating detailed content simply means that your content should give your web audience insights about your products/services. If you do not know what to write about, refer to the questions section relating to your keyword. For example, When you search up “House painting Toronto”, these are some of the questions that come up:
people also ask results
  • Notice that two of the most common questions are “How much does it cost to paint a house in Toronto” and “is it worth paying someone to paint your house?”. Based on these questions, you can create content that answers them. By answering these questions in your content, you can attract web users of your target market that may be curious about these questions.
  • Another keypoint that you should follow is that your content is most effective when it is personalized. You can create content in many different ways including blog posts, videos and infographics. By diversifying your content you can keep your audience engaged and drive them to learn more about your services. You can also segment your content into sections separated as articles and graphics, so that both visual learners and those that like to write will be able to get a strong grasp of your content.

Improve user experience

  • Now that you have determined the best keywords and formatted your content accordingly, you can now begin to optimize your website. You want your website to be as user-friendly as possible or else your target market may lose interest in your products/services. To counter this, you will need to examine the user experience (UX) of your website. UX is exactly what it sounds like: it focuses on providing your web traffic with a positive experience when visiting your website. There are three main components that you will need to prioritize for UX:

Responsive Design:

  • Your target audience will be browsing your website through different devices, ranging from their PC, mobile phone or tablet. This makes it very important for you to ensure that all of the web users on each of these platforms have a convenient website experience. This is where responsive design comes in. 

  • By having a responsive web design, your website will adapt to whatever device a web user is using. This will allow your content including text, graphics and videos to be easy-to-read regardless of the device. As a result, the web users that visit your website will remain engaged on your cleaning/painting business website.

Page Speed

  • Page speed is another important component that influences the type of experience that web users have on your website. Users do not like to wait for webpages to load. Thus, if you have a slow-loading webpage, you will lose your quality web traffic. 

  • A great tool to monitor the speed of your website is to use the Google PageSpeed Insights tool. This tool will assist you in determining factors such as how fast your page is currently loading at, the optimizations that you can make to improve your loading speed and more. Slow loading pages are commonly caused by large images, poorly formatted coding and too many redirects.

Audience Usability

  • Usability is another important factor on how your audience interacts with your website. To keep your audience engaged, you will need to make your website easy to navigate through. For example, when creating your navigation bar you can organize your primary categories then add subcategories to your ‘Services’ option. For example if your cleaning business offers ‘General Office’ and ‘Window Cleaning’ services, you can add these as subcategories for your ‘Services’. If you have many subcategories you can also order them alphabetically or by importance, based on the major services that you provide. You should also remember that your website’s design must be adequate for your usability to effectively cater to your audience. Your audience should be able to view and navigate through your website and learn about the products/services that your business provides.

  • Those are the three major steps to incorporate SEO for your cleaning/painting business.
seo strategy brainstorm
SEO can provide your cleaning/painting business when implemented correctly.

I want to implement SEO for my cleaning/painting business, what should I do?

While optimizing your website and GMB listing is a good starting point for SEO, adding citations and links to your site will give you an upper hand over competitors.

  • Now that you have a thorough idea of how SEO can benefit your cleaning and painting business, we recommend that you contact our team at 23e2 Digital Marketing for our SEO services. If you have any further questions about how your cleaning/painting business will benefit from SEO feel free to ask us any questions. We will be more than happy to answer them.
Ready to start your new project but have a few questions? We are here to discuss.