How to Generate More Leads With SEO for Windows & Doors Installers?
As the competition grows in the windows & doors installation industry, it’s becoming increasingly difficult to stand out and differentiate your business from the rest of the competition. This is where increasing your online presence can help to improve the visibility of your businesses, as well as generating more leads.
You might be asking, how can you improve the online presence for your business?
With Search Engine Optimization, your windows & doors business can stand out in popular search engines such as Google or Bing by increasing its ranking on the search results, which in return drives more traffic to your website and increases the chances of closing more leads.
What is SEO?
Search Engine Optimization or SEO for short is an ongoing process where your website and its content are consistently being ‘optimized’.This makes it so that your website can be easily discovered by the search engines, as well as meeting the requirements necessary for search engines to rank your website on the first page of the Search Engine Results Page or SERP.
Why is SEO important for Windows & Doors Installers?
According to a study, 3.5 billion Google searches are made every day and this number continues to grow every second. This means that if your website is not optimized for the search engine, you are potentially missing out on thousands of customers who might be interested in the services which you offer.
Utilizing SEO is the most sustainable way of bringing more customers to your business in the long run.
Here are some benefits which SEO can bring to Windows & Doors Installers:
Increase Organic Traffic
Your website is often the first touchpoint you will have with your customers. With SEO you can generate a reliable source of organic traffic to your website.
Organic traffic is the type of traffic that is earned through your SEO efforts such as Website Optimization, On-Page SEO, Local SEO, and Linking Building. This is different from traffic from paid advertisements where you are charged every time someone clicks on your listing.
Organic listings are free on the SERP regardless of how many times the listing is clicked on, as long as you can maintain a visible position on the search results.
Higher Conversion Rates
When you gain more traffic to your website, you want to convert your audience to paying customers.
With the help of SEO, you will be gaining access to an audience who are already interested in services that you provide, as Google mainly shows results that are relevant to the search intent of the users. This means that if your website shows up on someone’s search results, it is most likely they were searching for something related to your business.
Also, ranking on the top of the search results can help improve the credibility of your business.
Think back to when you are searching for something on Google. Which results do you usually click on?
My guess is the first result that shows up or one of the results that appear on the first page of the search results. This is because top-ranking results are often seen as more credible as Google’s algorithm has determined it to be the most relevant to what the users were searching for.
Greater Return On Investments (ROI) in the Long-Run
Having an effective SEO strategy can bring greater ROI to your business in the long run. This is because SEO can help improve upon different aspects of your business to make it more attractive for your audience to do business with you.
For example, to rank high on the search results you will need a high-quality website. This means that everything should load quickly, and it can be easily navigated to deliver a user-friendly experience.
Another example is that SEO encourages you to develop quality content that brings value to your audience. This in return helps improve your click-through-rate, as well as building a strong loyal following for your business.
These are just some of the examples of the values which SEO can bring to your business which is difficult to replicate through paid advertisements.
How Can you Get Started With SEO?
Now that you have an understanding of the benefits that SEO can bring to your windows & doors installation business, let’s discuss how to best utilize SEO for yourself.
When we are developing an SEO strategy, there are 5 things we must consider for your windows & doors Installation business to stand out on the search results.
These 5 factors are Keyword Research, Website Optimization, On-Page SEO, Link Building, and Local SEO.
Let’s take a deeper look at each of these factors.
As the name suggests, Keyword Research involves identifying the keywords or phrases that people are using to search for the services that your business provides. An example of a keyword could be “window and door installation services”. If you want to rank for this keyword, you will need to build your website and contents around it, so that it will show up in the search results whenever someone searches for it.
To get an idea of what keywords to rank for, there are several keyword tools available such as Ahrefs, Google Keyword Planner, SEM Rush, and many more. Most of these tools will require a fee to use their more advanced features.
When conducting Keyword Research it is important to consider the search intent of the people who are looking for your business. For example, are they looking for information about a particular problem, or are they choosing between the best service providers for the job to meet their needs? Understanding your customers’ search intent is key to finding the most effective keyword to target.
When optimizing your website for SEO, there are three key factors that we must consider known as the Core Web Vitals which consists of the Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First input delay (FID).
These three factors are real-world experience metrics that help Google to determine if your website satisfies its user-experience requirements.
Let’s take a look at each in more detail:
Largest Contentful Paint (LCP): This measures how long it takes to load the largest piece of content on your page. This could be an image, video, or text. The faster your pages load, the better the score. It is recommended for your pages to load within 2.5 seconds.
Cumulative Layout Shift (CLS): This measures the stability of your page. This asks the question of does the elements on your page move around as the page loads? If it does, then this creates a negative user experience as visitors would be confused about exactly where to click to get to where they want to go.
First Input Delay (FID): This measures how long it takes for a user to interact with your page. For example, when a user clicks on the contact us button of your website, how long does it take before it starts redirecting them to the contact us page. You want to make sure that users can interact with the elements on your website with ease.
Apart from these three factors, there are other Page Experience metrics that you must account for such as mobile friendless, HTTPS, and intrusive interstitials.
It is important for your business to consistently improve upon these factors to deliver a positive user experience for your web visitors.
Now that you have an idea of what keywords you want to target, the next step will be optimizing your website and content around your chosen keywords. This can include several things such as:
Title Tags: These are the titles of the pages that will be shown on the SERP. To properly title your pages, you should have an individual title tag specific for each page on your website which includes the keyword that you are targeting.
Adding Keywords to URLs: Optimizing your URLs with keywords can create a better user experience for your audience, as it informs your audience that they are on the right page.
Using Relevant Images: Improve the engagement of your audience with relevant images that complements your written content. Also, you can include your keyword in the image’s alt-text to help search engines understand what the image is about.
Creating Unique & Valuable Content: Your website’s content is what retains your audience once they arrive at one of your landing pages. To ensure that your audience stays on your website, you should deliver quality content that is informative, easy-to-read, and most importantly providing an answer to what they are searching for.
These are just some of the On-Page Optimization techniques that you can utilize to improve the ranking on the SERP.
If you are a windows & doors Installation business that only operates within a specific geographical area, then it will be more effective to rank for keywords that people in your geographical area are searching for.
For example, if you are a windows & doors installation business that only offer services in Toronto, then it will be more effective to target specific keywords such as “Windows & Doors Installation in Toronto” as opposed to just “Windows & Doors Installation” which is not only more competitive to rank for, but it will also be shown to audiences who may not eligible to use your services.
Additionally, your website is not the only thing you will need to focus on if your goal is to be a dominant player in your local search results. You should also create profiles on other directories, such as Google My Business (GMB), and other popular directories where your audience goes to find services in your industry, as this will make it even easier for users to discover your business.
Here are some ways to optimize your GMB profile:
Complete Business Profile: Creating a complete profile with your business description, address, phone number, website URL, and other attributes that are important to your audience.
Information consistency: Make sure the information about your business such as name, address, phone number, and website URL is consistent throughout all the websites that it is listed online, as failing to do so can negatively impact your SEO.
Ask & Respond to Reviews: Customers look to reviews to get an honest opinion about your business, which helps build trust and credibility. So it is always good to remind your customers to leave a review if they felt your business did a good job in providing the service. Responding to reviews is also important whether it’s good or bad. This shows you value your customers’ opinions and encourages them to choose your business again.
Your Off-Page SEO is just as important to further increase your chances of achieving the top rankings on the SERP. To do this you must attract links from other sources to link back to your website.
To put it simply, backlinks are a vote of confidence from other websites that your website is a trusted source for information in regards to the topic. The search engines look for these backlinks as a determinant factor when choosing websites that are best suited to be shown on the first page of the SERP.
Keep in mind that not just any links will do. The more authoritative the website that links back to you, the bigger the impact it will have on your SEO.
Now that you have an understanding of what SEO can do for your windows & doors installation business. The next step is to find an SEO professional to help your business get noticed in the search results.
We Help Windows & Doors Installers Get Noticed With SEO!
At 23e2 Digital Marketing, we are the leading providers in SEO services with years of experience helping windows & doors installers to stand out on the SERP. We will help boost your online presence, drive more traffic to your website, increase conversions, and most importantly deliver you a positive return on your investments.
Our SEO professionals are equipped with industry-leading SEO tools as well as knowledge of the SEO best practices to ensure that your windows & doors installation business gets the attention that you deserve!
Ready to get started with SEO for windows & doors installers? At 23e2 Digital Marketing, we offer SEO and website design solutions to help your window & doors installation business rank higher on the search results. Contact us today for a free no-obligation consultation!
Ready to start your new project but have a few questions? We are here to discuss.