This section reports on some key SEO indicators that play a big part in how high your business ranks in search engine results. We generate some of this data through our own proprietary systems; other data we pull in from trusted partners who are experts in their fields.
For local businesses, it's critical that their address and contact information is correct and consistent across the web. This provides reliable information to Google about your business and also ensures that your customers can find you or contact you. This section audits the most powerful online directories and reports back on whether you do or don't have a listing there. If you do, we check if your information is complete and consistent, and highlight any errors so you know what needs fixing. These directories can be a direct source of new customers but they can also boost your local ranking within Google.
This section analyzes your Google My Business optimization. It reports on a number of important criteria and benchmarks your website against the top 10 ranked businesses in your area. GMB is Google's listing and search product which contains listings of local businesses, organisations and places. Listings from GMB appear in organic search results and Google maps results on both desktop and mobile devices. This is why GMB is a hugely powerful marketing opportunity for local businesses - getting your optimization correct here is critical to attracting new, local customers.
This section examines your use of and popularity across social media. It's important to 'socialise' your business so that your customers can share their experiences with their friends and turn them into new customers. It's also useful to use social media channels like Facebook to accrue reviews of your local business.
This section reports the positions ('rankings') that your website or business appears in for your important keywords. We report on your rankings in the 3 largest search engines (Google, Yahoo!, Bing) and within their local offerings (Google Maps, Yahoo! Local, Bing Local). Within the search results we look for your website/business name and show you the position in which you appear. If we find more than 1 result for your website/business then we will report multiple results in the ranking results table. We look through the top 50 results and if you don't appear in the top 50 we return a result of >50. You obviously want to appear as high up the search rankings as possible so lower numbers are good. The aim should be for you to appear in positions 1, 2 & 3 as many times as possible. If you have lots of >50 results that means you have a lot of work to do, but everything to gain - the only way is up!
In this section we audit your reviews on the most important review sites. We report back on your total reviews, avg. rating and score on each site. We also display the most recent 10 reviews across all these sites. Having positive reviews significantly impacts your reputation: the better your reputation, the more customers you're likely to win online. Positive reviews have the added benefits of making your business rank higher in search results, increasing click-throughs from search and building consumer trust in your business. All these lead to more customers and revenue!
This section analyzes the On-Site SEO factors that affect your ability to rank high in search engines. On-Site SEO factors are elements of your website, either visible on the page or in the code of your website (which you can't see, but search engines can), which affect the site's search rankings. It's easier to improve SEO factors on your own site because you have control over it. In this section we summarise the findings from all the pages that we audit on your site (max 200 pages). You can view page-specific results in the Appendix at the end of the report.
In addition to your free website and local SEO analysis report, you will receive a complimentary website consultation call from one of our SEO experts. This consultation can get you started with the process of development an effective SEO strategy. It will therefore ultimately result in growth in your business by getting you to the first page of Google and bringing more traffic to your website.