AI Optimization
Stay Ahead in the AI-Driven Search Era
As Google evolves with generative AI features like overviews and AI summaries, businesses must elevate content quality, structure, and search engine strategy. At 23e2 Digital Marketing—Toronto’s trusted digital agency—we empower your brand to thrive in the AI-first search landscape. We’ll help you craft content that AI agents trust, deliver, and showcase to your audience.
What Is AI Optimization?
AI Optimization involves adapting your content and SEO strategy to align with AI-powered search experiences and virtual agents:
- Rich, structured content optimized for AI-generated overviews and summaries
- Natural language and FAQ-driven content, tailored for conversational and voice queries
- Semantic relevance and topic authority, giving AI the confidence to spotlight your brand
Why It Matters — Insights from the Field
Recent expert guidance emphasizes:
- Comprehensive, high-quality content is increasingly prioritized in AI-generated search results—otherwise it may get excluded.
- Structured data and FAQs boost clarity and AI readability.
- Voice search demands conversational, question-based phrasing to align with user behavior.
Our AI Optimization Solutions
1. Content Strategy & Semantic Depth
We go beyond traditional keyword targeting by creating long-form, semantically rich content that AI agents can easily understand and surface.
- Perform in-depth content audits to identify gaps.
- Develop topic hubs and FAQ clusters that align with conversational, AI-driven search intent.
- Use clean HTML/Markdown structures so crawlers can retrieve and process content without errors or truncation.
2. Structured Data, Metadata & AI Markup
To stand out in AI Overviews and summaries, content must be machine-readable and enriched with metadata.
- Implement schema.org markup for articles, FAQs, products, and services.
- Optimize titles, meta descriptions, OpenGraph tags, and publication dates for AI clarity.
- Support AI systems by adding sitemaps and an optional llms.txt file to guide crawler access.
3. Conversational & Voice Search Optimization
AI and voice assistants thrive on natural, question-based phrasing.
- Reframe content for conversational queries (e.g., “What’s the best way to waterproof a basement?”).
- Target featured snippets and direct answers that AI agents prioritize.
- Ensure accessibility by simplifying navigation and reducing unnecessary pop-ups or login walls that confuse crawlers.
4. AI-Ready Technical SEO
AI search systems demand speed, simplicity, and clean delivery.
- Optimize site speed to return content in under one second, ensuring key info appears high in the HTML.
- Use proper heading hierarchy (H1–H6) and semantic elements (<article>, <section>, <nav>) for structure.
- Configure robots.txt and firewall settings to allow major AI crawlers like ChatGPT, PerplexityBot, and ClaudeBot—while controlling access for training bots if desired.
5. Continuous Monitoring & Adaptation
AI search is still evolving—what works today may change tomorrow.
- Track how your content appears in AI search results, AI overviews, and voice assistant outputs.
- Run visibility tests with tools like AndiSearch and Firecrawl to see how AI agents perceive your site.
- Continuously refine structured data, schema, and content depth to stay ah
Why Choose 23e2 for AI Optimization?
- Proven Digital Expertise: We’ve helped over 1,700 North American businesses elevate their online presence with SEO, PPC, web design, virtual tours, and more.
- AI Intelligence Built-In: With 23e2 AI Automations, we provide AI Consulting—guiding your implementation of intelligent, business-ready solutions.
- Forward-Thinking Strategy: We closely monitor AI shifts like Google’s Search Generative Experience (SGE) to ensure your brand remains front and center.
- Local, Trusted Presence: Proudly based in Toronto and recognized as one of the top‑3 advertising agencies in the city.
Get Started with AI Optimization
| Step | What You’ll Get |
| Discovery Call | Deep dive into your content, goals, and readiness for AI. |
| AI Optimization Audit | Review of current SEO, FAQ usage, schema, voice-readiness, and discoverability. |
| Custom AI Strategy Plan | Blueprint for semantic content, structured data, voice‑ready pages, and performance tracking. |
| Execution & Monitoring | Build, launch, and continuously optimize content for AI visibility. |
Bonus: Ask us about how our AI Consulting services can automate and streamline these enhancements with intelligent strategies
Frequently Asked Questions About AI Optimization
AI Optimization is the process of adapting your content, SEO, and website structure so that AI-powered search engines, generative AI tools, and virtual assistants can understand, recommend, and showcase your business. It focuses on creating high-quality, semantically rich content, optimizing with structured data, and aligning with conversational queries.
As Google and other platforms integrate generative AI into search, traditional SEO alone isn’t enough. Businesses that optimize for AI will appear in AI Overviews, voice search results, and chatbot answers, while those that don’t may lose visibility. AI Optimization ensures your brand stays competitive and discoverable in this new search era.
Traditional SEO focuses on keywords, backlinks, and rankings on search engine results pages (SERPs). AI Optimization goes further by focusing on natural language queries, structured data, and topic authority, which are essential for AI search agents and conversational platforms. It complements SEO rather than replacing it.
AI agents prioritize content that is:
- Comprehensive and answers user intent clearly
- Structured with schema markup (e.g., FAQs, articles, products)
- Conversational in tone, matching natural language questions
- Authoritative, coming from trusted and topic-focused websites
Optimizing these areas increases your chances of being surfaced in AI-generated results.
Yes. Voice assistants like Siri, Alexa, and Google Assistant rely heavily on conversational, question-based content. By optimizing for FAQs, long-tail queries, and structured data, your website becomes more likely to be chosen as the spoken answer to a user’s voice query.
Any business that relies on online visibility can benefit—especially local businesses, service providers, e-commerce stores, and content publishers. AI Optimization ensures that when customers ask an AI agent for recommendations, your brand has a higher chance of being included.
Like SEO, AI Optimization is an ongoing process. Initial improvements, such as better voice search rankings and AI Overview appearances, can be seen within 3–6 months, depending on your website’s current state and competition. Continuous monitoring and updates ensure long-term visibility.
No—AI Optimization builds on SEO. Search engines still rely on traditional ranking factors, but AI is changing how results are delivered. The best strategy is integrating SEO and AI Optimization to maximize both SERP rankings and AI-driven visibility.
The first step is an AI Optimization audit, where we review your website’s current SEO, structured data, content depth, and readiness for voice and AI search. From there, 23e2 creates a custom strategy to future-proof your online presence.
Ready to Be Seen by AI? Elevate your content, tap into authentic voice engagement, and let AI agents amplify your message.
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