You may be taking advantage of every single one of the marketing channels, but you may be wasting time and money doing them separately. Integrated marketing can increase customer conversion rates. Take IKEA or the Times for example. After an integrated marketing campaign, IKEA saw a 9% increase in living room and over 12% in kitchen sales. The Times was even more successful, with a 100% increase in sign ups.
Next benefit of integrated marketing is that all of your advertisements will be passing the same message in a unified way. This is a great strategy when you are pushing a new product, want to rebrand, or switch up your deliveries.
Thirdly, your presence online will benefit no doubt from integrated marketing. If we use gillette as an example, we see the change in online presence and online buzz has been altered when it comes to the brand. THis is only natural with a good campaign because of course everyone will be talking about it.
Additionally, Integrated marketing saves money. Instead of pouring funds into different marketing initiatives, you can pour a fraction of that into an integrated marketing campaign and achieve amazing results.
Advertise across multiple platforms targeting various audiences. As a result of integrated marketing campaigns structure, cross platform advertising is encouraged. You can target just about anyone with your campaign content and structure, cross platform advertising plays a major role in doing so.