Off-page optimization may not be as direct as on-page optimization, however, it can be just as effective for your business. A variety of factors should be optimized to fulfil the off-page optimization of your website. These key off-page optimization factors that you should consider include:
- Trust: Building ‘trust’ with your consumer is exactly what this factor revolves around. The level of trust that your website has can determine how reputable your website is to your SERP and the visitors of your website. The best way of building trust is by gathering high-quality inbound links. This will improve your SERP ranking as a result.
- Social Media: Being active on social media by frequently creating content is another important component of off-page optimization. By creating posts rountely, you can expand your customer outreach and improve your SERP ranking.
- Links: Going back to the factor of ‘trust’, we mentioned the importance of having high-quality inbound links. Adding these links can contribute to your off-page optimization and boost the favourability to your SERP ranking.