SEO & Digital Marketing Sudbury

SEO will boost the digital marketing presence of your business.

Over the years, the methods of marketing have evolved with the emergence of technology and the internet. Only about 15 years ago, the billboards and newspaper ads appeared as the best and most common advertising method for businesses. Fast-forward to today and now we see that marketing has shifted to digital approaches for businesses, with most of them focusing on creating websites and utilizing social media platforms to advertise their services.
Marketing has always been connecting with your target market to purchase your product or complete a conversion with your business. Digital marketing combines all of the marketing efforts that are sourced through the internet.  By using digital marketing, businesses can conveniently interact with customers when they are looking to make a purchase. The most common digital channels that businesses use today are search engines and social media which can be used for any business type. With this evolution of digital marketing, 23e2 Digital Marketing provides a number of different digital marketing services including Web Design, SEO, Google Ads Management, Google My Business (GMB) Optimization, and many more.

Since 2016, we have served over 1700 businesses across the GTA, in locations including Sudbury.  We have provided them with digital marketing and SEO Optimization services.This has led to more conversions for our client businesses, allowing them to advertise their services on the internet. If you need digital marketing service for your business, feel free to contact 23e2 for more information!

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SEO service in Sudbury

Here at 23e2 Digital Marketing, our team is dedicated to providing our clients with the best SEO services so that their businesses can thrive. The benefits that our SEO services can have on your business include:

  • Allowing your business to improve its digital appearance to web users
  • Gaining more quality web traffic
  • Growing your customer base
  • Creating more conversions + leads, resulting in more profit
  • Making it convenient for customers to contact you once they find your business listing

What is SEO?

Want to get your business to thrive on the internet and attract more customers? Search Engine Optimization (SEO) is one of the best methods that can achieve this. SEO is a digital marketing method that focuses on improving your business SERP (Search engine results page) ranking. In doing so, your business will not only be able to attract more customers, but they will be more likely to complete a conversion with your business. But how does SEO improve your SERP ranking? When examining the SERP ranking factors of Google, specifics such as keywords, detail of content and how user-friendly the website is are all examples of factors that are analyzed when determining your SERP ranking..
Though SEO may seem like a standard and simple process, it is more complicated than it seems. Despite the significant benefits, SEO can take anywhere from six months to two years before your business sees a rise in its SERP ranking. But why is this? The reason why it takes a considerable amount of time is due to the fact that SEO optimization requires consistent research and attention when it comes to understanding and adapting to its ranking factors.

Breaking down SEO for your business:

Now that you have a better understanding of the basics of SEO, let’s break down how Google ranks websites that appear on its SERPs. One of the major factors that Google prioritizes when ranking websites is user experience. To determine this, Google will scan your website along with many others to identify what each site is about. Google will particularly examine the level of detail and the strength of the keywords in your content. If your website contains strong keywords and detailed content, it will have a much higher possibility of ranking higher on Google’s SERPs.
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SEO can benefit your business, regardless of its industry.

Is SEO worth it?

You may be wondering, are the amount of resources that you put into SEO worth it? The simple answer is yes because most people surf the web to find a product or service that they are looking for. Nowadays, it is rare for people to look around for billboards or to look through newspaper ads to find what they want. The chances are that a consumer will try to find a desired product or service on the web. In fact, over 40,000 Google searches take place each second!

On top of this, more than 50% of all web traffic comes from organic searches. Since SEO focuses on generating organic search traffic for your website, this makes it vital as a digital marketing strategy. SEO also has a conversion rate of 14.6%, making it the highest rate over every other marketing method. To put this into perspective, the average print advertising marketing campaign has a conversion rate of 2%, making SEO greater than seven times as effective. SEO is also convenient for businesses to implement as: it is free of cost, it can improve the quality and quantity of your web traffic, it can strengthen your business reputation and it is easy to track and make improvements to your website.

How can SEO benefit your marketing campaign?

SEO may require significant time and resources, but it can benefit your business through a number of different ways, including:
  • SEO Content Strategy: creating researched and detailed content for your website 
  • Social and Search Strategy: boost your social media presence by creating interactive content
  • SEO Conversion: gaining customers from web searches 
  • Search User Experience: optimizing the experience of your website visitors, making it easy for them to navigate through your website
  • Search Analysis: examining stats to determine how SEO can be improved for your business
  • B2B SEO: easily conduct business-to-business deals with SEO Optimization
Ready to bring your new project but have a few questions? We are here to discuss.

How do we conduct SEO Optimization for your business?

As mentioned earlier, the SEO optimization process is easier said than done. There are a variety of steps that our team takes when optimizing your business to tailor to the factors of SEO. Here is a breakdown of each of the steps in our SEO optimization process:
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Keyword Research

    • The first crucial component for SEO is keyword research. The objective of keyword research is to determine the best keywords that relate to your services and that can create engagement opportunities for your target market to complete a conversion with your business. To determine these keywords, we utilize a variety of keyword research tools including Google Ads Keyword Planner. To determine the best keywords, we recognize keyword characteristics such as how well they relate to your services, as well as their level of competitiveness amongst your competitors.
    • Once we gather the necessary keywords for your business, they will be incorporated into your content in the next step of the SEO optimization process. By incorporating strong keywords into your website content, it will allow users to find your website more conveniently, increasing your website engagement and allowing your website to become more user-friendly.
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Content Mapping

  • Once we identify the best keywords for your business, we will begin to determine the best way of creating and displaying content to engage your targeted market. This is called content mapping. During this step, our goal is to get your web visitors to gain the attention and trust needed to complete a conversion. By creating content that is easy-to-read and that is informative, web users will be even more likely to spend time on your website.
  • Once your content is created, it is just as important to be consistent in updating it and creating new content for your website. For example, if you currently have any outdated blogs or articles, our team will be able to update your content. This will benefit your SERP ranking as Google tends to favour freshly created content in websites rather than outdated content, when calculating the SERP rankings.
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On-page Optimization

On-page optimization is the next step in our SEO optimization process. When examining a webpage, there are a number of web page elements that must be optimized for SEO. These elements include:

  • Title Tag: Being the largest tag on a webpage, the title tag indicates the subject of a webpage. The tag must be 70 characters or less and it should include your business name and a keyword from your content.
  • Meta Description: The meta description acts as a signal for your search engine to determine what the content of a webpage is about. 
  • Headings and Subheadings: In any form of content, it is important to organize your paragraphs by using headings. For SEO optimization, tags such as H1, H2 and H3 tags can assist search engines in determining the validity of your content.
  • Image Name and ALT Tags: By adding keywords and keyphrases to your image name and ALT tags,  it will be even easier for Google to locate your webpage.
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Off-page Optimization

Though you may not have as much direct control in gaining results, off-page optimization is just as effective as on-page optimization. Just like on-page, off-page optimization is influenced by a number of factors that can affect your SERP ranking in one way or another. The key off-page optimization factors that you should consider include:

  • Trust: The ‘trust’ factor is a straightforward component to off-page optimization. It determines whether your website can be trusted by search engines and web users. To gain ‘trust’, you will need to optimize your content by adding high-quality inbound links. By doing this, you will improve your SERP ranking.
  • Social Media: Actively creating content for your social media through posts will make it easy for your followers to interact with your business. With positive follower interactivity, Google will favour your business when determining the search engine rankings.
  • Links: By adding quality links into our content, you can gain more ‘trust’. We will demonstrate how we select the best links in the next step of  ‘link building’.
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Link Building

  • Getting links that can support your content is the goal in the ‘link building’ step. By obtaining high-quality links and referencing them in your website content, you can improve the reputability of your content. Inbound links in particular, can direct web traffic from one website to another. Inbound links (aka backlinks) are hyperlinks that direct web traffic from one website to your website and they act as reference to your content. The more inbound links other websites use to reference your website, the better your website will be for SEO and improving your SERP ranking.

How do I get my business optimized for SEO?

Upon reading this article, we hope that you have gained a better understanding of how SEO works and how your business can be optimized to improve its SERP ranking. 23e2 will provide you with the best Digital Marketing and SEO services in Sudbury. If you have any questions, our team will be delighted to answer them, all you need to do is to contact us.

We do more than SEO in Sudbury

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