SEO Oshawa

SEO will boost the digital marketing presence of your business.

Digital Marketing In Oshawa

When you take a look from how the marketing approaches for businesses have evolved, the changes are evident with the rise of the internet. Two decades ago, the go-to advertising methods consisted of billboards and physical advertisements such as newspaper ads. However, we have moved past those times and now that everything has become digital, the main advertising methods have transformed. 

Marketing has always been about connecting with a target market and getting them to make a purchase. Now, businesses can connect with customers while they browse through Google. This is an example of digital marketing. Digital marketing combines all of the marketing efforts that utilize an electronic device or the internet. Digital channels such as search engines and social media have emerged as the primary hosts for the advertising of businesses. 23e2 Digital Marketing has adapted to the evolution of marketing by providing digital marketing services including:

  • Web Design
  • SEO
  • Google Ads Management
  • Google My Business (GMB) Optimization
  • … and more

You can trust our team to provide you with the best digital marketing services in many locations, including Oshawa. Since 2016, we have served over 1700 businesses, providing them with SEO Optimization services. As a result, our clients have gained more conversions, leads and higher profits for their businesses. If you need digital marketing services, what are you waiting for? Contact 23e2 today!

We provide SEO service in Oshawa.

Here at 23e2 Digital Marketing, we offer a number of SEO services to boost the online marketing presence for our clients. The SEO services that we provide can benefit your business by:

  • Allowing your business to improve its digital appearance to web users
  • Acquiring more quality web traffic
  • Expanding your customer base
  • Creating more conversions + leads, resulting in more profit
  • Publicizing your business information, making to easy for customers to contact you

If this is the first time that you are hearing about SEO, it may seem easy and straightforward. However, despite its benefits it can take six months to two years for your business to experience results. The reason why it takes this long is because SEO optimization requires consistent research and attention when it comes to understanding its factors, which frequently change.

What is SEO?

Do you want to expand the outreach of your business but don’t know how? Let us introduce you to Search Engine Optimization (SEO). SEO is a digital marketing method that is designed to get your business to appear at the top of the SERP (Search engine results page). You may be wondering, how does it do this? Google ranks web pages based on a variety of factors such as keywords, detail of content and how user-friendly the website is.

How does SEO actually work?

Search engines such as Google prioritize generating smooth experiences for its web users. To create the best user experience for those that use Google Search, Google picks out the best websites and displays them as search results. To determine the sites that relate to the search of the user, your search engine will scan many websites at once to get a better understanding of what each site is about. The search engine will also identify if your website is using a number of relevant keywords along with high-detailed content. For example, let’s say you want to write an article about how to set up a computer. To maximize the web visibility of your article, you should use a keyphrase such as “set up a computer”. This will allow your website to appear at the top of the Google SERP. If your article contains strong keywords and has detailed content about the searched subject, then your website’s article has a strong likelihood of appearing in the top rankings of the SERP.

What are the main benefits of SEO?

SEO will provide your business with the following benefits:
  • Free to implement: When comparing digital marketing strategies such as pay per click (PPC) to SEO, PPC is as it name suggests while SEO has no cost to implement. This can save your business from having to pay the required advertising costs through marketing strategies such as PPC. 

  • Increases your local web traffic: SEO keys in on improving your organic search ranking unlike PPC which will only allow your website to be displayed as an ad in the search results. By strengthening your SEO campaign, your business will rank high in the organic SERP rankings, resulting in more quality web traffic for your business.

  • SEO can improve the reputation of your business: As you continue to optimize your business to tailor to SEO, your business will continue to improve its SERP ranking. By optimizing your website and social media in particular, you can improve your SEO ranking. By ranking higher on the SERP, you can build more leads and draw in more customers.  

  • Easy trackability over the long-term: To keep an eye on what your target audience is searching for, SEO also comes in handy. By identifying the best keywords that have a lower rate of competition, you can determine how to implement them into your content. Upon adding these keywords to your content, your search rankings will improve resulting in more conversions.
Ready to bring your new project but have a few questions? We are here to discuss.

SEO contains many benefits as it is low-cost, can boost your local web traffic, can boost the reputation of your business and it is easy to track over the long term.

What steps do we take in our SEO Optimization process?

When conducting SEO Optimization for our client businesses, we key in on a couple of steps. These steps include:

Keyword Research

  • One of the first and most important components in SEO optimization is keyword research. Figuring out the best keywords that relate to your business is the first step to improve your visibility to customers that are searching for products/services that you are providing. By researching the best keywords for your business, you will improve your SERP ranking. Your target audience will also be more engaged when you use keywords that have been researched.
  • As we create content for your business, we pay close attention to determine which keywords are the best for your business in terms of relativity to your service and its level of competition. After identifying the best keywords/keyphrases, your content should be created with specific information relating to your products and services in the next step. If both your content is both informative and contains the best keywords, it will increase the number of web users that engage with your website, while boosting your search engine ranking. This will also increase the functionality of your website, making it easy for users to find and interact with your website.
  •  You may be wondering, how do we figure out the best keywords? There are a couple of steps that we take to identify keywords for your business:
      • Determining your business’ current SERP ranking
      • Monitor how your competitors are matching up against your business
      • Determining the best keywords and keyphrases based on competitiveness and relation to your services

Content Mapping

  • Now that the best keywords have been researched for your business, the next step in the SEO optimization process is content mapping. The step of content mapping is primarily determining the order and locations where your content should go. By mapping out the content, we can determine the best method of using the researched keywords within your content. Your content should be completely customer-friendly in terms of gaining the customer’s attention and trust by illustrating the effectiveness of your services and resolving potential questions that they may have. This will result in potential consumers spending more time on your website which will lead to more conversions. 
  • Now that your content is created, you may think that you are done. However, though it is important to create content it is just as important to consistently update it.. This means that your blogs and articles should be updated with new content and links every now and then. You may think that updating your content is a hassle but it can benefit your SERP ranking. By being consistent with your content updates, Google will give you the upper hand on competitors that do not update their content.

On-Page Optimization

  • The third component in our SEO optimization process is On-page Optimization. On-page optimization begins with the elements of your webpage. These elements include the Title Tags, Meta Descriptions, the URL structure, Header Tags, Image Tags, Keyword Density and Internal links. For your webpage to have a high SERP ranking, optimization of each of these elements is required as they can affect the speed, mobile-friendliness and functionality of your website. 
  • Here is a deeper look into each of the webpage elements: 
      • Title Tag: The title tag is the largest tag on a web page that highlights what its content is about. The tag must be 70 characters or less and it should include your business name and a keyword from your content. 
      • Meta Description: The meta description provides a general description to your search engine by indicating what the subject of its content is. This will benefit your web traffic, as it will give Google an accurate view of what the webpage is about. The description should not only tell Google what your content is about, but it should also include a keyword.
      • Headings and Subheadings: Headings and subheadings can make it easy to organize your content while also benefiting your SEO and SERP ranking. By using H1, H2 and H3 tags, you can help search engines interpret what your content is about. 
      • Image Name and ALT Tags: similarly to adding images to your blog content or in your website, adding a keyword or keyphrase in the image name and alt tag can benefit your SEO. It will be easy for Google to locate your web page by searching for a certain keyword or keyphrase within your image’s alt tag. This will make it easier for Google to locate the articles of your webpage.
off page seo

Off-page Optimization

  • Off-page optimization is just as valuable as on page optimization. You may not have as much control of this compared to no-page optimization, however, building up your off-page ranking factors can benefit your SERP ranking in the same way. Here are the main off-page SEO factors that can affect your search engine ranking:

    • Trust: Trust is exactly what it sounds like, it answers the question: can your website be trusted by visitors? Having a strong trust with your search engine can improve your search engine result ranking. Adding multiple high quality inbound links to your webpage’s content is one of the best ways of improving trust of your website.

    • Links: Both factors of ‘Trust’ and ‘Links’ relate to each other. By adding a variety of quality backlinks to your content, you can improve your off-page SEO. To find quality backlinks for your content, you will need to locate articles with detailed content, then add an outbound link to it within your content.

    • Social Media: Having a strong social media presence will benefit your SEO optimization. By creating quality content on your website and making it easy for readers to share your content, you can build recognition for your website. This will cause search engines to recognize that your content is helpful among web visitors, boosting your search engine ranking in the process.

Link Building

  • Link building is the process of acquiring high-quality links into your content. The goal of this step is to add a number of reputable links that support your content. Your SERP ranking will increase if you build high-quality links and add strong keywords to your content. 
  • You may be wondering, are these links that important for my website? The answer is yes they are. Inbound links (aka backlinks) are hyperlinks that direct web traffic from one website to another. Your digital marketing reputation is heavily influenced by the number of high-quality links that your website has. For example, if you asked five random people that recommended to you that “Bob’s Auto Repairs” is the best vehicle repair shop in your area, the chances are you would go there if you needed to repair your vehicle. But why? Based on the references that you got, you came to the conclusion that “Bob’s Auto Repairs” is a reputable business over other repair shops. Similarly, links act as references to your webpages and they allow your webpage to build reputation. This means that the more internal links that your webpage has, the more consideration that your search engine will give you when determining your SERP ranking.

I want SEO Optimization for my business, what should I do?

If you are ready to implement SEO optimization for your business or want to know more about SEO and how it can benefit your business, feel free to contact 23e2 Digital Marketing. We will provide you with a thorough explanation of how SEO can directly benefit your business and why your business should implement SEO Optimization.

We do more than SEO in Oshawa

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Ready to start your new project but have a few questions? We are here to discuss.