How to optimize for Google Discover: Google`s latest updates

What is Google Discover?

Google Discover selects content based on a user’s searches and interests.

Google Discover is a platform that selects content based on a user’s interests. This content can range from news, TV shows, movies, hobbies or sports teams. While browsing through Discover, the user can set their preferences to the types of content that they would like to receive updates for. Google’s Mobile home page displays this content based on the user’s preferences and interests.

Why is Google Discover important?

You may be wondering, is Google Discover important for my business? When taking a look at the impact of Google Discover, it is efficient in generating relevant web traffic. Google Discover has accounted for one-fifth of Google-based traffic from of the American sites. Google Discover also places focus on selecting optimized, visual-based content. Website visuals and content-related images stand out over content that has limited visual appeal. Google Discover selects websites with blogs, videos, images and graphics that relate to its algorithm. This indicates that Google Discover should be implemented for businesses, however it should not be prioritized over Google Search entirely.

Google Discover accounts for one-fifth of Google Based traffic (for American sites).

How has Google Discover changed?

For businesses and developers, Google created a document about Discover on how it can be utilized. However, Google has changed the contents of this guide. Before the changes, the guide tailors its content on “the best ways to boost the ranking and performance of Discover content”. The old guide indicates that Google wanted to present businesses with tips on how they can use Google Discover to boost their online business. However, the changed document focuses more on the differences between Discover and organic search results. Based on this, Google is now attempting to shift the focus of businesses away from directing optimizing for Google Discover.

The new guidelines of Google Discover indicate that content cannot be optimized for Discover directly. The reason behind this is because Google claims that it does not use a straightforward method with Google Discover. Google claims that the Google Discover algorithm is very complex and almost impossible to optimize for businesses.

How can you create content for Google Discover?

Creating and optimizing your web content will make it easily identifiable by Google Discover.

Google claims that you cannot optimize your web content to fit the requirements of Discover, you can, however, create content by following some of the tips provided by Google:

  • Use relevant titles that relate to your webpage content in a non-clickbait fashion
  • Optimize high-quality images, videos and as many visuals as possible
  • Thoroughly create and build your content, do not exaggerate details 
  • Use fact-based headlines over emotion-based headlines
  • Create content that relates to current events and provides informal facts
  • Include information about the author and the company behind the creation of the content
  • Create content that tailors to expertise, authority and trustworthiness (EAT)
    • Google claims that its algorithm displays content pages based on expertise, authoritativeness and trustworthiness (EAT)
  • Optimize your site content to work on mobile devices

You can also monitor the performance of your business on Google Discover. All you need to do is to go to your Google Search Console and view your performance reports. However, your Google Discover will not show up if you fail to reach a certain amount of impressions over 16 months or if your website is not even showing up in Google Discover. If your website fulfills these criteria, you will be able to see the number of impressions, clicks and click-through rates (CTRs) that your content received from Discover.