Google Ads credits for SMBs

Name: 23e2 Digital Marketing
Address: 250 University Ave #213, Toronto, Ontario, M5H 3E5
Telephone: +1 (647) 576-2115
Price range: $$
Rating: 4.9

In an effort to support small and medium-sized businesses (SMBs) during challenging times, Google is distributing $340 million in ad credits worldwide. This initiative aims to help businesses maintain and enhance their online presence through Google’s advertising platforms. Here’s everything you need to know about the Google Ads credits for SMBs.

What Are Google Ads Credits?

Google Ads credits are essentially free advertising funds provided by Google to help businesses run their ad campaigns without incurring additional costs. These credits can be used towards future ad spend across Google Ads platforms, including Search, Display, and YouTube, up until the end of 2020. Any unused portion of the credit will expire on December 31, 2020.

Who is Eligible for Google Ads Credits?

To qualify for these ad credits, your business must meet specific eligibility criteria set by Google:

Active Google Ads Account: Your account must have been active with ad spend in ten out of twelve months of 2019.
Recent Activity: You must have also had active ad spend in January and/or February of 2020.

These credits will not be applied to past or current bills; they are solely intended for future ad campaigns to help you sustain your online marketing efforts.

How Much Credit Will You Receive?

The exact credit amount each business will receive varies. While Google has not disclosed specific figures, the amount is determined based on several factors:

Past Google Ads Spend History: The more you’ve spent on Google Ads in the past, the more credits you are likely to receive.
Country and Currency: The credit amount may also vary depending on the country you’re operating in and the local currency.

When Will You Receive the Credits?

Eligible businesses will start receiving notifications from late May onwards. Once the ad credit is applied to your account, you will see it reflected in your Google Ads account dashboard.

How Can You Use the Credits?

The ad credits can be used across the entire Google Ads platform, allowing you to run various types of campaigns:

Search Campaigns: Increase visibility in Google search results.
Display Campaigns: Reach potential customers with banner ads on Google’s network of partner websites.
YouTube Campaigns: Engage audiences with video ads on YouTube.

This flexibility ensures you can target your audience effectively and make the most of the ad credits provided.

Important Considerations

Expiry Date

It’s crucial to note that any unused ad credits will expire on December 31, 2020. Make sure to plan your campaigns accordingly to maximize the benefit from these credits before they are removed from your account.

Credit Usage

The credits cannot be used retroactively or applied to any past or current balances. They can only be used for new campaigns launched after the credits have been added to your account.

Take Advantage of Additional Offers

As a Google Partner, we are also offering an extra $150 in ad credits to new customers who sign up for Google Ads. This initiative aims to support our local community by helping businesses kick start their online advertising efforts.

How to Avail of the Extra Credits?

New Sign-Ups: If you are new to Google Ads, contact us to receive an additional $150 ad credit.
Consultation: Need advice on your current campaigns or looking to start advertising? Reach out to us for a no-obligation consultation.

Get Started

Take advantage of Google’s support for SMBs and keep your business visible and competitive online. For more details or assistance with your Google Ads campaigns, contact us today!

COMPANY

250 University Ave #213, Toronto, ON M5H 3E5

+1 (647) 576-2115