How to Optimize WordPress Websites

The decision to place your business to scrutiny on the Internet is difficult, and many find it difficult to commit completely to it. Here at 23e2 Business Service we see this in many of our clients. They got one foot through the door, and they are hesitating to bring them self through the door completely. It is understandable, but it is also important to know that this causes unnecessary impacts on the performance of your business. One such area where businesses fail to utilize to its full potential are the sites they host their businesses on, usually being WordPress sites. In this article, we will be discussing methods of improving your website, and hopefully you will learn a thing or two from us!

The Importance of Speed

In this day and age, everyone likes everything done quickly, so they don’t have to wait. This means that if your website takes a while to load, potential customers will hit the back button. This results in your bounce rating increasing, and eventually Google will penalize you by dropping your ranking. A lower ranking also means you get fewer visitors, hence less sales and less revenue.

The first step you should take is determining how slow your website is when it is loading. There are several tools to consider, two being Pingdom and PageSpeed. Some of the reasons why your site is slow to load can be that the web server is poorly configured, there are too many external scripts loaded, and unoptimized images on your site.

The first step to take in fixing this issue lies in understanding where your customer base is, or your readership is from. If I am a business I would prefer a web-hosting server to be located in Toronto. Another thing to keep in mind is how much you will be paying, since the amount you dole out reflects the quality of service you receive. If your business happens to grow large, switching over to a managed hosting provider who will ensure the speed of WordPress site.

Optimizing Your Images

Wordpress website optimization

One of the most important content elements on your site is images, which are effective at ensuring user engagement. However, you run the risk of impeding the quality of your site if you fail to optimize them before uploading them. The same image’s file size depends on the file format and compression method. The most compressed format is the JPEG, but also results in a decrease of image quality. PNG is the uncompressed version, so no worry will come from a loss of quality, but it will have larger file sizes. Therefore, optimizing your images should be a key priority.

Utilizing Caching To Your Advantage

One under-utilized method that many business owners or their web-developers fail to use is caching. How it works is through caching is the process of storing data in a cache. A cache is a temporary storage area. For example, the files you automatically request by looking at a Web page are stored on your hard disk in a cache subdirectory under the directory for your browser.These cache a copy of the static elements and serve the content faster. On average, caching can make a site 2-5 times faster.

Keeping Everything Up to Date

One thing to keep in mind is that despite whether you keep with updates , the speed of your site won’t be impacted. However, this does prevent you site from falling to vulnerabilities from security threats. Also, it is important to note that WordPress frequently releases new updates to counter security threats. Hence, wanting to have the latest updates is important to both you and your clients.

If you have and questions or comments regarding the article, or you have any comments please give us a call at (647) 349-2332 or contact us!