You want to make it as easy as possible for your visitors to contact you, especially if they are interested in your products or services and want to learn more. The quicker you can address your customers’ concerns, the more likely it is to make a sale. Besides just having your customers contact you, your Contact Page will serve as an effective source for collecting information about your customers (name, email address, how did they hear about your business, etc.), which you can use later to connect with them and understand their needs better.