In 2019, the average 30 second advertising slot on television was over $100 000, not to mention that peak televised events like the super bowl can charge into the millions for that same short 30 second slot of airtime. Seeing as streaming services are gaining popularity in comparison to cable tv, your expensive T.V advert might not even reach your target audience. So if T.V advertisements aren’t the “go to” marketing strategy anymore what is? With over 2 billion active users in only the first quarter of 2020, the range of users and potential customers you could reach with Facebook ads is boundless. The consumer pool is much more vast on Facebook than the few hundred or even thousand you can reach with a short promotional clip during a T.V commercial break. So this Facebook option must cost more than televised ads, right? Not even close; Facebook ads on average will run you a cost of around 0.27 cents per click. These ads aren’t just 30 second slots either; ads show up on a users timeline uniform with their other posts. This makes for a visually pleasing delivery method, contrasting the abrupt shift seen on television. Your new ads will not only allow the user to click your link, users are able to share your ad easily with other potential shoppers along with friends inside and outside of their facebook circle; this circulates your advertisement for free. For this reason, Facebook ads are the perfect tool for smaller and growing businesses with a lower marketing budget. Furthermore, larger businesses can also trail marketing concepts and themes through Facebook before developing bigger campaigns. Low advertising cost is only one of the benefits that accompany Facebook ads, and there is much more to think about when marketing your business or product. With your ad now out and available to be viewed and clicked, how do you make sure that it’s reaching who you are paying for it to reach?