Calculating the complete ROI of your SEO campaign can be more complicated if you have a non e-commerce website.
If you are currently running an SEO campaign for your business, you probably understand that the goal of a campaign is to improve your Search Engine Results Page (SERP) ranking. The two most basic indicators of a successful campaign is if your SERP ranking has risen or if you are experiencing more website traffic. However these indicators can only take you so far and they will not present you with the full story of your SEO campaign. Because of this, we have prepared a more thorough step-by-step process to determine the total ROI of your SEO campaign:
After you have set up your goals, you will need to give each conversion type a monetary value. Remember, not every conversion is worth the same, as a sign-up form could be worth more than a pageview to you. To determine values for each of your goals, you will need to follow a couple of steps: