Marketing agencies work towards growing a business and reaching its highest potential. Optimizing the exposure of any business can extend its reach to potential customers and therefore raises the likelihood of interest in the product or service being offered. This is done through simplifying a business’ mission to attract audience. Marketing agencies use various strategies and design such as digital marketing, telemarketing and consultation in marketing communications. Ultimately, marketing agencies inspire the public and its partners in continually redefining itself in fresh ways.
23e2 Digital Marketing is rated as one of Toronto’s Top 3 Advertising agencies based on a 50-point inspection by Three Best Rated®. 23e2 Digital Marketing has been providing consistent excellence in marketing. More than just an advertising agency, 23e2 Digital Marketing also provides Google Virtual Tours, Website Design, Social Media Marketing, Google Ads Management, Search Engine Optimization, Conversion Rate Optimization, Email Marketing and Local Services by Google Account Management. 23e2 Digital Marketing exceeds TBR standards thus being named one of the Top 3 Advertising agencies in Toronto..
Advertising is constantly evolving and taking on new forms. As a business manager or owner, it can be hard to keep up with all your company’s internal affairs. On top of company affairs, staying up to date on the different advertising strategies can be quite challenging. That is where creative and advertising agencies come into play. These agencies not only take strain off of the CEOs and business owners, they can significantly increase brand awareness, emotional connections, and attract new donors. Continue reading to find out more about what an advertising does along with the services they provide.
The question isn’t what do advertising agencies do, the question is what don’t they do? These agencies do just about everything when it comes to marketing and advertising, and in just about every sector of marketing.
Measurement and analysis services are able to determine how your marketing efforts are being perceived and how they are performing. Are your current efforts a waste of time? Is something working better than another option? All of these are characteristics that the measurement and analysis sector of a creative agency will be able to tell you. That being said, the measurement and analysis sector can also communicate within the service provider what is and isn’t working so that other sectors can modify their efforts.
Now that we have discussed all the brains behind the marketing operation, the beauty is content creation. It is the role of content creators to make the strategic teams visions come to life. With so many different options and avenues for the creative team to take, they must be ready to adapt a message on many platforms. Similarly, each creative team must work together to create a cohesive image through design, image, and text. A great example of different creative teams who work together can be seen when it comes to a business website. The developers, copywriters, and planners must all work together in order to portray a brand in a certain way. Content creation has many different delivery modes, from traditional marketing like radio and tv ads to modern, personalized and interactive delivery methods. Advertising agencies will be able to generate and adapt to what your unique company requires to meet a business goal. These are only a few of the content creation abilities within an advertising agency
Communications services take a variety of different complex tasks off the hands of owners. Thanks to creative agencies, more challenging, negotiative and behind the scenes tasks are covered. Rather than trying to take control of Purchasing media channels, paying for advertisements or sponsored content, influencers to market your product, and public relations, the Communication side of the agency will take care of that for you.
Now separate from all external agencies, there is the option of opting for an in house agency to take care of advertising needs. This could be morphed from an existing marketing team or tacked on to the company. Benefits of in house advertising are that the people working for you are only focused on your product(s)/service(s). However, smaller businesses may be put off by the costs of hiring and running an entire team dedicated to advertising.
One of the best things about an external agency is that you don’t need to use every single service that they provide, though it means they are all available to you. Creative agencies thrive on giving you business options, it isn’t just a one time solution, creative agencies are there to put in place a structure and foundation for your business to grow. For more information in regards to creative and advertising services, please give us a call or email us! We are more than happy to help!