Why Your Business Needs a Google 360° Virtual Tour

Do you own a café, restaurant, bar, clinic or other types of business? How much more likely would your potential customers be to stop by shopping or eating if they had the chance to take a look at how great your business is before they visit in-person? You have got the chance now to showcase your business on the most used search engine.

Your virtual tour is visible to your customers on Google Maps, Google Search, your website as well as your Facebook Business Page.

As you will learn if you tap on the arrows on the ground, this feature allows you to walk through the entire store or restaurant to get a feel of what it’s like inside.

Statistics show that when searching for businesses, people use mapping products 44% of the time and 41% of these place searches result in an on-site visit. Listings that are with photos and a virtual tour are twice as likely to generate interest

1. Attract and interact with customers

More people nowadays try to make informed decisions before they actually go to a business and try them out. With a Google Virtual Tour, it allows customers to see that the business is up to date with current technology. It is also more fun and interesting to look at. As more customers are using smartphones, the need for a Virtual Tour increases as any customer can interact with your space and decide to go to it on the fly. It is important to wow them in a small period of time before they move onto another business. It is proven that the average attention span of a Gen Z internet user is approximately 8 seconds. That means you only have a mere 8 seconds to wow them as they make up most of the internet population. The idea of a virtual tour is relatively new and it is an indicator that the business actually wants to provide the best service for its customers.

2. Get insights

With Google Virtual Tours, you can learn more about your business and know what to improve on. There are many ways to gather data as Google allows you to see the views each location in your business gets and much more. This can help to see which area is more popular. With Google insights, you can see which image gets the most clicks, what type of customers are clicking, if they click on your website link and even the impressions they have after viewing your tour. This can help your business grow and improve, thus attracting more customers

3. Increase transparency

As you are allowing any customer to take a look at your business and leave reviews, it creates a sense of being in control. This increases the transparency and trust between the customer and business. The addition of high-quality content allows for customers to see almost every aspect of your business

4. Show Customers the Feeling of Your Business

Google Virtual Tours lasts forever, so at any point in time, a customer can view your business from anywhere in the world. This is extremely important as it tells customers what to expect and helps them feel more comfortable if they ever do come to your business. It allows them to see the atmosphere with their own eyes before visiting the location for real.

5. Google Search Engine Ranking

As Google is one of the most used search engine software, it is integral that your business has a good ranking on it because it could be the deciding factor on whether your business is successful or not. Having a Google Virtual Tour and keeping up to date with it allows Google to know and put you higher up on local packs. Also, the increased engagement time that comes with virtual tours allows google to know your website is doing well. As it is a simple interactive tool, it is easy to get many customers interested and spend time on your website. All this comes together for your business to show up higher on the list when users search up keywords connected to your business.

6. Cost-Effective

Google Virtual Tours are one of the most rewarding investments a business can make to get traction. It is a one-time payment and does not need to be updated unless a major change happens within your business. After the initial panoramas are taken, you never need to worry about it again! Most prices range from $40-50 per panorama, or around a $350 starting price, so it really depends on the size of your business.