Why You Shouldn’t Search Your Own Ad on Google In the digital age, the lure of Googling everything extends itself to digital marketers and business owners curious to see their own ads in action. It seems harmless, right? You’ve invested time, creativity, and budget into your Google Ads campaigns, and naturally, you’re eager to see …
How AI is Reshaping Google Searches and What It Means for Your Business In a groundbreaking move that underscores the rapid evolution of search technology, Google is embarking on tests for incorporating AI-generated overviews within its main search interface. This development, reflective of the tech giant’s push towards a more intelligent, context-aware search experience, marks …
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Google’s Search Quality Enhancements: March 2024 Core Updates In a digital era where information is as vast as the ocean, Google has once again donned the captain’s hat with its impressive March 2024 core update and spam policy overhaul. Aimed at steering the online world towards richer, more meaningful content, this massive update is a …
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Biggest Challenges for PPC Marketers in 2024 In the dynamic realm of digital advertising, Pay-Per-Click (PPC) continues to be an integral component of brands’ online marketing strategies. As we navigate through 2024, PPC marketers are bracing for new challenges that demand innovative solutions. At 23e2 Digital, a leading digital marketing agency based in Toronto, we …
Why Mobile and Desktop SEO Rankings Are Different In the rapidly evolving landscape of search engine optimization (SEO), distinguishing between mobile and desktop SEO has become more crucial than ever. Understanding the particularities of each can significantly enhance a website’s visibility and user experience. But let’s figure out what exactly makes mobile SEO distinct from …
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Video Search Optimization: 2024 Best Practices In the ever-competitive world of digital marketing, video content has emerged as a cornerstone of effective strategies. As we stride into 2024, the importance of optimizing your video content for search engines has never been more pertinent. With video expected to make up over 82% of all internet traffic …
How to Get AI and ChatGPT to Mention my Business How to Get ChatGPT to Mention Your Business To Other Users To have ChatGPT suggest your business, it’s important to ensure that the model has accurate details about your company. One way to achieve this is by sharing information about your business with OpenAI. However, …
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A Simplified Guide to Local SEO 2024 In a highly competitive digital space, standing out in search engine result pages especially if you’re a local business, can seem to be an uphill task. However, by focusing your SEO strategies on local search results, you can significantly improve your visibility and attract relevant traffic. This is …
How much does a WordPress website cost in 2024? As we journey through 2024, the prominence of WordPress as a web design and development platform continues to rise. Hosting more than 35% of the world’s websites, WordPress stands as a compelling choice, especially for businesses trying to establish a robust online presence. The burning question, …
Transition of Blogs to News Websites Facilitated by 23e2 As the digital world keeps expanding its horizon, transforming blogs into vibrant news websites is creating a new wave of audience engagement and interaction. This transformation is more than just a visual overhaul; it’s an inventive leap to augment user engagement and amplify your site’s SEO …
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