Calculating SEO ROI What is SEO ROI? The benefits of SEO (Search Engine Optimization) appear to be plentiful on paper, however not every SEO campaign is successful. This is because a lot of time and effort must be put into SEO and each campaign follows a different process that either results in success or failure. …
PPC vs SEO | Which Advertising Method Is Better For Your Business? SEO and PPC have evolved into the go-to marketing methods for many local businesses today. As the marketing landscape has shifted into new advertising methods, many traditional methods such as billboards have passed their prime. Today’s world is all about digital marketing for …
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ROI Formulas for PPC Campaigns Understanding the financials of your business can boost its long-term profitability. There was once a time where PPC (pay-per-click) was one of the only methods of paid search advertising. However, with new ad choices including Facebook Ads, Microsoft Ads and social media platforms such as Instagram and Snapchat, the advertising …
Top Programming Languages for 2021 With everything going digital it’s good to have knowledge of programming languages. But with so many available how do you know which ones will be useful for web development. By looking into data for the previous years and choosing a language that would suit a different focus of web development, …
How To Sell on Google For Free: Add Your Local Inventory Using Local View’s SWIS Google Inventory Feature Tons of search related to shopping are happening everyday on Google. Statistics show that 46% of all searches on Google are seeking local information and 76% of local mobile searches for local businesses result in store visits …
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How To Create And Use A YouTube Channel For Your Business Here are a few easy steps to start your youtube channel: Create a professional google account – A google account is necessary to create a youtube channel. So when you’re trying to create a channel for your business you should create a google account …
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The Tell all Guide to Integrated Marketing Intro What is integrated marketing Examples of successful integrated marketing campaigns Why should I do integrated marketing? Components of integrated marketing Important tips Conclusion Intro Iconic marketing campaigns like Gillette’s “The Best Man Can Be” campaign or the IKEA living room/kitchen/bedroom are all examples of integrated marketing. A …
How to get verified on Twitter Twitter has become one of the most popular social media platforms in recent times. Over the past decade, social media has become one of the most commonly used things that we use today. Social media platforms are unique as they make it easy to share your thoughts and experiences …
Use These 5 Tips to Optimize for Google Discover Reaching the next level of your SEO practice and a consumer base that searches less, using Google Discover. Just a few months ago, Google announced a new initiative that would support publishers who provide “high-quality content” to provide a monetized way of delivering deeper and more …
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What Happens When You Stop Doing SEO? Search Engine Optimization (SEO) is one of the best ways of building an online business presence. When thinking of SEO, many small businesses tend to overlook the significance of generating an online business presence. The truth is that in today’s world the web is more prevalent than ever, …
