Domain Authority and Page Authority How do they affect your SEO? When you’re trying to rank for search engines have you ever noticed that there are a few websites that consistently rank at the top for the contents that they put out? Sure, it might be because they are creating great content while following SEO …
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A Simplified Guide to Local SEO 2021 As a local business owner, it can be challenging to rank for the top positions on the Search Engine Result Page (SERP) especially if you are in a competitive industry. Now you might be thinking, what’s the point in investing in SEO if your business is just going …
7 Ways to Optimize Images for SEO in 2021 When you think of Image SEO the first thing that most people think of is to add an alt-text to describe the image and that’s it. Although using alt-text is an important part of Image SEO there is a range of other factors which also contribute …
Why You Should Hire a Google Ads Specialist in Toronto (2021) Have you ever been in a situation where you spend tons of money on Google Ads but rarely get the results you wanted? If the answer’s yes, you are not alone.Many businesses in Toronto who decide to take Google Ads into their own hands …
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A Google Hangouts Screen Sharing Guide: How to use it effectively and troubleshoot problems. Google Hangouts is a free messaging, voice, and video calling platform by Google. This is the chatting app for the free version of Gmail. On Google Hangouts you will be able to chat with anyone who has a Google account regardless …
Calculating SEO ROI What is SEO ROI? The benefits of SEO (Search Engine Optimization) appear to be plentiful on paper, however not every SEO campaign is successful. This is because a lot of time and effort must be put into SEO and each campaign follows a different process that either results in success or failure. …
PPC vs SEO | Which Advertising Method Is Better For Your Business? SEO and PPC have evolved into the go-to marketing methods for many local businesses today. As the marketing landscape has shifted into new advertising methods, many traditional methods such as billboards have passed their prime. Today’s world is all about digital marketing for …
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ROI Formulas for PPC Campaigns Understanding the financials of your business can boost its long-term profitability. There was once a time where PPC (pay-per-click) was one of the only methods of paid search advertising. However, with new ad choices including Facebook Ads, Microsoft Ads and social media platforms such as Instagram and Snapchat, the advertising …
Top Programming Languages for 2021 With everything going digital it’s good to have knowledge of programming languages. But with so many available how do you know which ones will be useful for web development. By looking into data for the previous years and choosing a language that would suit a different focus of web development, …
How To Sell on Google For Free: Add Your Local Inventory Using Local View’s SWIS Google Inventory Feature Tons of search related to shopping are happening everyday on Google. Statistics show that 46% of all searches on Google are seeking local information and 76% of local mobile searches for local businesses result in store visits …
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