The Ultimate Guide on Google Local Services Ads
As more businesses are starting to realize the importance of SEO, you may have noticed that it’s becoming increasingly difficult to maintain or increase your ranking on Google’s search result page. This is where Google Local Services Ads (LSA) can help to give your business the attention it deserves. According to a study, Google LSA makes up 13.8% of all of Google local SERP clicks, now that’s a lot of clicks considering how many people use Google each day. Keep on reading to find out how you can take advantage of Google LSA to help your business listing stand out from the rest.
What are Google Local Services Ads?
Google Local Services Ads is a pay per lead advertising platform by Google which aims to attract customers in your local area who are looking for a specialized service. Google LSA is available in the United States and Canada (except for Quebec) and it is currently limited to specific industries such as home improvement (appliance repair, HVAC, fencing, etc.), lawyer, real estate, and financial planning.
Currently, Google LSA has been used primarily by home improvement-related businesses in the form of ‘Google Guaranteed’. But over the recent months, Google LSA has expanded to more professional services such as lawyers, real estate, and financial planning in the form of ‘Google Screened’.
How Does It Work?
Google LSA offers a new way of helping businesses connect with customers who are actively searching for their services within the area. LSA listings are placed above all other ads on the search results page, increasing its visibility. Best of all, Businesses will only have to pay when a customer contacts them through the ad and asks for a service which they provide. Getting started with LSA is easy:
- You check the location and job category on Google’s website to see if your business is eligible, then create a profile.
- Google will run a background and license check to see if your business has met all the requirements to become Google Guaranteed.
- Google will start showing your ads to customers who are actively looking for services which you provide.
- Once a customer sees your ad, they can contact your business directly to set up an appointment.
- Set a budget for your LSA and adjusted it depending on the goals of your business.
