What Happens When You Stop Doing SEO?

Search Engine Optimization (SEO) is one of the best ways of building an online business presence.   When thinking of SEO, many small businesses tend to overlook the significance of generating an online business presence. The truth is that in today’s world the web is more prevalent than ever, meaning that the best growth for […]

SEO for Pest Control Businesses

Are you a pest control business looking to boost your online marketing presence? Look no further than SEO. The way that consumers are looking for local services have changed. Once upon a time, consumers would observe and find the services that they need in the Yellow Pages. However, times have changed as over 95% of […]

SEO for Painters & Cleaners

Want your cleaning/painting business to thrive? SEO is the best option for you. Do you have a cleaning/painting business? Do you want to reach out to more customers? If you answered ‘yes’ to both of those questions, then let us introduce you to SEO. SEO can benefit your business by: Improving the digital appearance of your […]

Video Search Optimization: 2024 Best Practices

In the ever-competitive world of digital marketing, video content has emerged as a cornerstone of effective strategies. As we stride into 2024, the importance of optimizing your video content for search engines has never been more pertinent.  With video expected to make up over 82% of all internet traffic by the end of 2024, it’s […]

What is a Featured Snippet Optimization and How Can You Take Advantage of It?

“Google it” is a phrase often used to tell someone to search for the answer of a question using the most widely used search engine in the world, Google. When Larry Page and Sergey Brin invented Google back in 1996, they aimed to create a search engine that would improve the way search results were […]

Display Advertising

Google Display advertising is often in the form of banner advertising which appears on actual websites instead of in search results. Display advertising can increase brand awareness in a very large scale across over two million sites in Google Display Network to your potential customers. This form of advertising can both bring valuable leads and […]

Why Your Business Needs a Google 360° Virtual Tour

Do you own a café, restaurant, bar, clinic or other types of business? How much more likely would your potential customers be to stop by shopping or eating if they had the chance to take a look at how great your business is before they visit in-person? You have got the chance now to showcase your […]

Microsoft Advertising Agency in Toronto

Microsoft Advertising, previously known as Bing Ads marks a new stage in the advertising platform. With Google’s dominance of the search engine market, pay-per-click advertisers often neglect to focus on Microsoft Advertising. If you want to stand out among your competitors, you need to pay attention to each platform. Every search engine has its unique […]

Biggest Challenges for PPC Marketers in 2024

In the dynamic realm of digital advertising, Pay-Per-Click (PPC) continues to be an integral component of brands’ online marketing strategies. As we navigate through 2024, PPC marketers are bracing for new challenges that demand innovative solutions. At 23e2 AI Automations, a leading digital marketing agency based in Toronto, we specialize in crafting digital marketing campaigns […]

Google Ads Agency in Toronto

Nowadays, there are numerous methods for digital marketing, such as email marketing, content marketing, social media marketing, PPC (pay per click), and so on. Google ads are one of the most effective ways to increase sales, leads and promote your products online. Advertisers target specific keywords that they believe will appear on users’ search engine […]