Google Ads is an online advertising service by Google for businesses wanting to display ads on Google and its advertising network. Ads enables businesses to set a budget for advertising and only pay when people click on their ads. This ad service is largely dependant on using searched keywords to place ads in front of those performing a topic search. Ads Management is the process of maintaining control over your Google As account and ad campaigns.
Businesses that use Ads can present relevant ads to searchers by using a Pay-Per-Click (PPC) Keyword list. People who then search the Web using Google search engine will trigger ads to display when they perform searches using your PPC Keywords. All search results are presented as a list. Ads ads appear under the heading “Sponsored Links” on the right-hand side or above Google regular search results. If your Ads ad is clicked on, Google search users are directed to your website and you are charged a small PPC fee.