When trying to find a service, the majority of people open up Google search and type in the product or service that they need. What does this mean for your pest control business? To obtain more leads and customers, you will need to stand out on Google’s SERP. SEO does exactly this, as connecting relevant searches to your pest control services. For example, if a potential customer searched up “pest control services” on Google Search, you obviously want your pest control business to be among the top search results. With proper SEO implementation, your business will have a high SERP ranking and you will stand out to those that need immediate pest control services. This will increase your leads.
Compared to other advertising methods such as billboards and newspaper ads, SEO reaches people right when they need your services. These traditional methods are basically a shot in the dark, hoping that a consumer will see and require the service at the exact time of viewing. However, SEO reaches people when they search for pest control services. This means that you are significantly more likely to gain leads and sales, as you are making services available for the ideal opportunity.