While in the real life tracking someone’s location is illegal, in the digital world it is a commonly used marketing practice called remarketing. It is simply a way to connect with people who have previously visited or interacted with your site. With remarketing, you can choose to show your ads to these audience when they browse Google or partner websites. As a result, you can increase your brand awareness as well as remind them to make a purchase.
Someone people might be wondering why it seems that once you have viewed certain businesses and they keep appearing while you browse other sites. This is how remarketing works. You might have noticed when browsing some sites, there is a small pop up asking whether you accept cookies on the site to improve your experience. When you click on accept you are giving them permission to remarket you.
Using remarketing to retarget people who have previously interacted with your site has a number of benefits. Whether your goal is to drive sales, increase sign-ups or increase brand awareness, remarketing can be a great option for your advertising strategy.
Before we get into the benefits of remarketing, let’s take a look at why people don’t convert on their first visit. It could be they want to do more research, busy with something else or they simply weren’t convinced with your products or service.
First of all, remarketing allows you to position your ads to people who have previously engaged with your site when they are searching for similar products or services elsewhere and are more likely to convert. In addition, you can also show your ads to customers who are actively looking for your business on Google Search.
Remarketing can also allow you to target a specific group of people. By making remarketing lists such as people who have added something to their shopping cart but did not complete the transaction, you can again remind them to complete the purchase by place the ad to those people.
Remarketing also provides a large scale reach. With your remarketing list, you can reach them across their devices as they browse over two million websites as well as mobile apps.