SEO is a marketing strategy aiming on improving online presence in organic search engine results. SEO involves both technical and creative components that are necessary to improve rankings, drive traffic and increase awareness in search engines. There are many features to SEO, from the contents on your page to the site links. SEO simply is the about making sure your website is made in a way that is easily understood by search engines.
Why do I need SEO?
Web traffic is mostly driven by commercial search engines such as Google, Bing and Yahoo!. Though social media can also generate traffic. Search engines are different in a way that they provide targeted traffic which means people are look for your service or product. If search engines cannot find your website, you can be missing huge amount of potential prospects to your site.
What we do
As a marketing agency, we usually structure our SEO plan into a few steps. Generally we starting assessing if your website is designed in a search engine friendly way that search engine understands. We would then proceed to the keyword searching stage where our team will analyze your marketing goal and compare with that of your competitors to come up with set of high search volume and relevant keywords. With the set of relevant keywords, we would also be able to build title tags, search terms and descriptions for each page on your website, which is commonly known as content building. Depending on the situation, it might also involve modification of original website content so they are keywords focused.