Google Listing Optimization

Everyday consumers are searching online for products and services nearby to fulfil their immediate needs. They are searching on Google Maps and Apple Maps, asking their digital assistants and devices, checking out on their smartphones and social media. You might be losing customers when they are searching for you if you have inaccurate business listing. This trend has made Google My Business the leading tool for business owner to stand out among competitors when prospects are researching and discovering.

With millions of businesses to choose from, Google has developed a sophisticated algorithm that is trust-score based on a number of scoring factors such as proximity, reviews, and NAP (Name, Address, and Phone) accuracy. In other words, Google has developed an automated scoring system that determines the trustworthiness of a Google My Business listing. For local businesses, Google My Business has become increasingly more important over traditional local SEO, where the results are out of view. Google My Business optimization is more cost efficient than other forms of local internet marketing while delivering massive returns on investment.

Google My Business clusters local business listings into one group and scores the accuracy of the business listing data in the cluster. In the illustration below, you will see the Google My Business results for “Law office in Toronto”. Aside from the two paid advertisements above, you will see that the Google My Business listings are more visible. Those Google My Business results are ranked based upon NAP accuracy, proximity to search, and reviews.


Now, with all the important things that you have to do to stay connected with your customers on Google, let our Google My Business experts turn your listing into a high performing and results-driven tool to grow your business. With 23e2, we will help you to keep your information up-to-date and be consistent across consumer sites and business directories that is relevant in your industry. When people are searching on Google, your Google My Business listing is the first thing they will come to see. It is important that you stand out among your competitors to get noticed and chosen over others. We are here to help to make you visible and accessible in every one of your markets, search engines, social media platforms, map application and more.


Speak with our local listings expert.