At this time, Local Services ads are only available for electricians, locksmiths, plumbers and HVAC in Canada. If you offer the above-mentioned services, Local Services ad is definitely one of the best opportunities for service providers to be seen on top of Google search.
Another major benefit of Local Services ad is that you only pay for valid leads. When you sign up for the ad, you will have the option to set an average weekly budget based on the number of leads you want to receive and you will be able to edit your budget at any time. Advertisers can dispute leads that you believe are not valid. Your account will be credited back later if disputed successfully. You can dispute invalid call leads in scenarios such as solicitation, spam, location note served, service not offered. For Local Services and you are charged for each lead you receive through the program. The price for each lead may vary depending on your location, job type and the type of lead.