Local Services by Google

Local Services by Google or Google Guarantee Program is a pay-per-lead advertising provided by Google for local service businesses. With this type of ad, your business shows up on Google when people search for your job type and people can directly call you to book an appointment. Local Services Ads highlight the most important information about your business to potential customers:phone number, services offered, service area, hours and reviews.
Eligible advertisers will receive the “Google Guaranteed” badge displayed on your ad. This requires you to pass Google’s screening process which includes license and insurance verification, employee background checks performed by Pinkerton Consulting and Investigations. All employees that will be serving customers at their homes must complete this process in order to earn the “Google Guaranteed” badge. When you are backed by the Google Guarantee, if your customers who came to your business through Google Local Service ad aren’t satisfied with work quality, Google may refund the amount paid for the service up to CAD $2000.

Local Services by Google Canada

At this time, Local Services ads are only available for electricians, locksmiths, plumbers and HVAC in Canada. If you offer the above-mentioned services, Local Services ad is definitely one of the best opportunities for service providers to be seen on top of Google search.
Another major benefit of Local Services ad is that you only pay for valid leads. When you sign up for the ad, you will have the option to set an average weekly budget based on the number of leads you want to receive and you will be able to edit your budget at any time. Advertisers can dispute leads that you believe are not valid. Your account will be credited back later if disputed successfully. You can dispute invalid call leads in scenarios such as solicitation, spam, location note served, service not offered. For Local Services and you are charged for each lead you receive through the program. The price for each lead may vary depending on your location, job type and the type of lead.

Google Guaranteed Account Management Pricing

Standard ( Monthly )

$150 Billed Annually Contact Us

Enhanced ( Monthly )

$200 Billed Semiannually Contact Us