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Why You Shouldn’t Search Your Own Ad on Google In the digital age, the lure of Googling everything extends itself to digital marketers and business owners curious to see their own ads in action. It seems harmless, right? You’ve invested time, creativity, and budget into your Google Ads campaigns, and...

How AI is Reshaping Google Searches and What It Means for Your Business In a groundbreaking move that underscores the rapid evolution of search technology, Google is embarking on tests for incorporating AI-generated overviews within its main search interface. This development, reflective of the tech giant’s push towards a more...

Google’s Search Quality Enhancements: March 2024 Core Updates In a digital era where information is as vast as the ocean, Google has once again donned the captain’s hat with its impressive March 2024 core update and spam policy overhaul. Aimed at steering the online world towards richer, more meaningful content,...

Biggest Challenges for PPC Marketers in 2024 In the dynamic realm of digital advertising, Pay-Per-Click (PPC) continues to be an integral component of brands’ online marketing strategies. As we navigate through 2024, PPC marketers are bracing for new challenges that demand innovative solutions. At 23e2 Digital, a leading digital marketing...

Why Mobile and Desktop SEO Rankings Are Different In the rapidly evolving landscape of search engine optimization (SEO), distinguishing between mobile and desktop SEO has become more crucial than ever. Understanding the particularities of each can significantly enhance a website’s visibility and user experience.  But let’s figure out what exactly...

Video Search Optimization: 2024 Best Practices In the ever-competitive world of digital marketing, video content has emerged as a cornerstone of effective strategies. As we stride into 2024, the importance of optimizing your video content for search engines has never been more pertinent.  With video expected to make up over...